March 23-24, 2022
New York


Deep-dive into challenges facing product marketing

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Register for Workshops
09:30 - 12:30, Jul-28
Duration: 3hr
The Essential Product Marketer's Guide to Positioning and Messaging
This 3-hour workshop will give you the tools to create strong positioning and messaging, both of which are foundational to effectively driving demand, adoption and the overall success of your product. Walk away with:
  • An understanding of the core tenants of strong positioning, messaging and copywriting—what they are and how they're different.
  • An understanding of how to use Personas and Jobs To Be Done in your positioning and messaging using real-world examples.
  • V1 of your very own Product Positioning Guide used to inform everyone in your organization about your product's place and value in the market.
  • V1 of your very own Product Messaging Guide used to create landing pages and new product/feature announcements that spur action.
  • The skills to lead your own positioning and messaging workshops at your company for future products and features.
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    Join the community of passionate PMMs committed to driving demand, adoption and the overall success of their products.