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March 21 & 22, 2024
Convene 117 West 46th Street
117 West 46th Street
New York

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16:00 - 16:45, 21 March 2024
Duration:
45 mins
Product Launch Strategies with Tamara Grominsky
Learn how to build a strategic product launch plan and bring it to life with confidence. You'll learn the critical steps to product launch planning - from research and strategy to execution and enablement. Plus, walk away with real frameworks you can apply for future launches. Key takeaways: - Learn how to tier and prioritize your launch - Understand how to right-size your investment and resources by tier - Identify different methodologies and frameworks to drive product launch success - Unlock access to proven templates to build your own product launch playbook
Tamara Grominsky, PMM Camp
10:15 - 11:00, 22 March 2024
Duration:
45 mins
Interactive workshop - PMM Interview practice with Katie Gerard
In the competitive landscape of product marketing, it's harder than ever to nail an interview and land your dream role. This 45-minute workshop is designed to equip participants with the essential strategies and insights needed to ace product marketing interviews with confidence. Katie Gerard has interviewed a hundred PMM's in the last year, and she's here to give you her best tips as a hiring manager and career coach. Participants will learn: Hiring manager psychology: Why do they do that? Step inside the mindset of a hiring manager. Crafting Your Story: Learn how to articulate your unique value proposition, experiences, and achievements in a compelling narrative that resonates with interviewers. Talk the talk: Make sure you "speak PMM" and rebrand your experience so it is PMM-specific. Mastering the Interview Process: Explore proven techniques for effectively preparing for different interview formats, including behavioral and situational questions. Showcasing Your Skills: Discover strategies for showcasing your marketing expertise, analytical abilities, creativity, and strategic thinking during the interview process. Handling Challenges: Learn how to navigate common challenges and curveball questions with poise and confidence, turning potential stumbling blocks into opportunities to shine. Post-Interview Follow-Up: Understand the importance of post-interview etiquette and learn how to follow up effectively to leave a lasting impression.
Katie Gerard, Workhuman
13:30 - 14:15, 22 March 2024
Duration:
45 mins
PMM therapy with Reggie Waterman
In the ever-evolving landscape of modern business, product marketing occupies a pivotal yet often misunderstood role. Welcome to "PMM Therapy," a dynamic and interactive presentation, where we ALL get to vent! Prepare to engage in lively discussions and share your daily challenges and opportunities in a safe, collaborative environment - Hosted by Reggie Waterman. Join this session for an enlightening experience where you'll discover practical strategies for effective product positioning, gain insights into understanding your target audiences, and learn how to adeptly navigate the ever-changing market trends. Leave the session not just prepared for active participation, but feeling thoroughly enlightened about how product marketing can truly elevate your brand in today's dynamic business world.
Reggie Waterman, Product Marketing Alliance
11:15 - 12:00, 22 March 2024
Duration:
45 mins
Unlocking AI: Essential Considerations in an AI-obsessed world
New Generative AI products are launching every day. And with daily use – and product investment - skyrocketing – we are just in the early innings of a long game. How can product marketers meet the challenge? In this interactive workshop, you will learn how to: - Articulate your AI's value proposition with precision. - Weave your AI story into your product narrative. - Rethink ways of working with key internal partners. - Address ethical concerns, safeguarding user trust and privacy.
Abby Roberts, DatasiteEmily Ehlers, Datasite

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