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Katie
Gerard
Head of Product Marketing
Workhuman
Katie has been running PMM teams for the last 5 years, first at Amadeus, then Klaviyo, and now Workhuman. She's passionate about building teams from the ground up and helping career switchers break into product marketing.
22 March 2024 10:15 - 11:00
Interactive workshop - PMM Interview practice with Katie Gerard
In the competitive landscape of product marketing, it's harder than ever to nail an interview and land your dream role. This 45-minute workshop is designed to equip participants with the essential strategies and insights needed to ace product marketing interviews with confidence. Katie Gerard has interviewed a hundred PMM's in the last year, and she's here to give you her best tips as a hiring manager and career coach. Participants will learn: Hiring manager psychology: Why do they do that? Step inside the mindset of a hiring manager. Crafting Your Story: Learn how to articulate your unique value proposition, experiences, and achievements in a compelling narrative that resonates with interviewers. Talk the talk: Make sure you "speak PMM" and rebrand your experience so it is PMM-specific. Mastering the Interview Process: Explore proven techniques for effectively preparing for different interview formats, including behavioral and situational questions. Showcasing Your Skills: Discover strategies for showcasing your marketing expertise, analytical abilities, creativity, and strategic thinking during the interview process. Handling Challenges: Learn how to navigate common challenges and curveball questions with poise and confidence, turning potential stumbling blocks into opportunities to shine. Post-Interview Follow-Up: Understand the importance of post-interview etiquette and learn how to follow up effectively to leave a lasting impression.