The role of PMM and GTM should go together like salt and pepper or macaroni and cheese. But so often it doesn't. You will explore the dynamic interplay between product marketing skills and go-to-market success. Gain profound insights into crafting compelling narratives, understanding customer pain points, and aligning product positioning with market demands. Discover how PMM superpowers become catalysts for effective product launches, customer engagement, and market dominance.

In the ever-evolving landscape of modern business, product marketing occupies a pivotal yet often misunderstood role. Welcome to "PMM Therapy," a dynamic and interactive presentation, where we ALL get to vent! Prepare to engage in lively discussions and share your daily challenges and opportunities in a safe, collaborative environment - Hosted by Reggie Waterman. Join this session for an enlightening experience where you'll discover practical strategies for effective product positioning, gain insights into understanding your target audiences, and learn how to adeptly navigate the ever-changing market trends. Leave the session not just prepared for active participation, but feeling thoroughly enlightened about how product marketing can truly elevate your brand in today's dynamic business world.

Hear as industry experts unravel the symbiotic relationship between comprehensive sales team preparation and revenue generation. Throughout the session, you'll be discussing actionable strategies that explore the integration of cutting-edge tools, training methodologies, and collaborative frameworks. From optimizing communication channels to cultivating a culture of continuous learning, this panel offers insights to empower sales teams and maximize revenue potential. You'll get the chance to engage with expert panelists for a dynamic exchange of ideas, ensuring your sales force is fully armed to navigate the competitive landscape and drive sustained revenue growth.