March 25-26, 2020
etc.venues 360 Madison Avenue
New York

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Workshops
March 25
March 26
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09:00

Product Marketer - Master or Service Provider?
Raman Sharma, Head of Product Marketing, DigitalOcean
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09:30

Moving from Features to What Customers Really Care About
Josh Gosliner, Head of Product Marketing, Juvo
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10:00

The Enablement Imperative
Robert Wahbe, CEO, Highspot
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10:30

Coffee Break

11:00

Learning to Listen: How to Incorporate the Voice of the Customer into your Product Marketing Strategy
Kristina Volovich, Product Marketing Manager, Audible for Business, Amazon
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11:30

Making a Case for More Budget
Bethann Noble, Senior Director, Product Marketing, Cloudera
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12:00

Avoiding the Echo Chamber: How Feedback Leads to more Effective, Data-Driven Marketing Messages
Sarah Din, Director Product Marketing, Survey Monkey
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12:30

Lunch

13:30

An Army of One: Building a Product Marketing Team from the Ground Up
Anthony Russo, Sr. Director, Product Marketing, Addepar
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14:00

Kicking and Screaming: The Power of Product Marketing to Drive Transformational Change
Laura Smous, Sr. Director, Product Marketing, NextRoll Inc
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14:30

Championing Product Marketing through Metrics
Lena Hesselgrave, Product Marketing Manager, Xero
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15:00

Best Practice in Launching Global Products
Lucy Zhao, Senior Global Product Marketing Manager, Uber Eats
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15:30

Coffee Break

16:00

Disco Sprints: The Secret Sauce to Product Marketing Strategy
Angela Catalan, Director, Global Product Marketing, Nearmap
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16:30

Building a modular PMM team
Duncan Huffman, Director of Product Marketing, Formstack
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17:00

Own the Message, Win the Campaign. Product Marketing Success in 2020 and Beyond
Greg Belkin, Senior Product Marketing Manager, ArisGlobal
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17:30

Turbocharge your Growth with Customer Segmentation: How to Build a Focused Customer Strategy to Drive Alignment and Momentum across your Business
Tamara Grominsky, Director of Product Marketing, Unbounce
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18:00

Networking Drinks - Sponsored by the Product Marketing Alliance.

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March 26

09:00

The Crazy Art and Precise Science of Launching Products
Devang Sachdev, Head of Product Marketing, Twilio Flex, Twilio
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09:30

Presentation to be announced
Michael Schwartz, Director, Portfolio Product Marketing, Casper
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10:00

8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-Founder, Clozd
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10:30

Coffee Break

11:00

Proving Your Worth: Adventures of Building a Product Marketing Team
Nate Brown, Director, Product Marketing & Strategy, Flatiron Health
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11:30

The New Growth Battleground: Customer Support
Joshua Lory, Senior Director Product Marketing, VMware
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12:00

Developing a Product Marketing Strategy for a Mobile App
Julie Osborn, Senior Product Marketing Manager, Etsy
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12:30

Can Product Marketing Be Measured?
Ken Oestreich, VP Product Marketing, Auth0
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13:00

Lunch

14:00

Don't F*** the Customer: Deliver more Value by Building your Customer Empathy
Ada Chen, Product Marketing Manager, Confluence, Atlassian
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14:30

Value Propositions That Sell
Abdul Rastagar, Director of Product Marketing, Veeva Systems
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15:00

Coffee Break

15:30

Why Marketing & Product Need to Get Married
Amanda Goetz, VP Marketing, The Knot Worldwide
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16:00

6 Tactics for an Effective Sales Training
Palwasha (Sasha) Khan, Director of Product Marketing, Zipari
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16:30

Product Marketing and Product Management: Linked for Success
Priya Patel, Director Product Marketing, Boulevard
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17:00

Presentation to be announced
Susan Ahimovic, Director Product Marketing, Vertex
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17:30

End of Summit
Workshops

09:30 - 12:30

Mar-24 - Duration: 3hr
The Essential Product Marketer's Guide to Positioning and Messaging
Raechel Lambert, Partner, Olivine Marketing
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