July 29-30, 2020
New York

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Workshops
July 29
July 30
Main Stage
Sales Enablement
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08:25 - Main Stage

Chairperson Opening Remarks
Devon O'Rourke, Founder and Managing Partner, Fluvio
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08:30 - Main Stage

Launching and Scaling Product Marketing at UiPath during Hypergrowth
Diego Lomanto, VP Product Marketing, UiPath
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09:00 - Main Stage

Product Marketer - Master or Service Provider?
Raman Sharma, Head of Product Marketing, DigitalOcean
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09:30 - Main Stage

Moving from Features to What Customers Really Care About
Josh Gosliner, Head of Product Marketing, Juvo
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10:00 - Main Stage

The Enablement Imperative
Justin Topliff , Senior Product Marketing Manager, Highspot
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10:30

Coffee Break

11:00 - Main Stage

Learning to Listen: How to Incorporate the Voice of the Customer into your Product Marketing Strategy
Kristina Volovich, Product Marketing Manager, Audible for Business, Amazon
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11:00 - Sales Enablement

4 Better Ways to Sell Software
Chris O'Hara, Global Product Marketing Manager, Salesforce
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11:30 - Main Stage

Making a Case for More Budget
Bethann Noble, Senior Director, Product Marketing, Cloudera
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11:30 - Sales Enablement

Moving Your Sales Enablement Function to an Enterprise Partner
Matthew Bills, SVP Sales Enablement and CRM Director, Fulton Financial Corporation
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12:00 - Main Stage

How to Win Over Buyers with Authentic, Data-backed Content
Vyoma Kapur, Sr Product Marketing Manager, Survey Monkey
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12:00 - Sales Enablement

Commercial Sales Enablement: Doing things a little differently
Alea Homison, Vice President, Sales Strategy, Enablement, Development, AlphaSense
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12:30

Lunch

13:30 - Main Stage

An Army of One: Building a Product Marketing Team from the Ground Up
Anthony Russo, Sr. Director, Product Marketing, Addepar
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13:30 - Sales Enablement

The Power of Training your Clients
Gustavo Murad, Global Director, Sales Enablement, Twitch
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14:00 - Main Stage

Kicking and Screaming: The Power of Product Marketing to Drive Transformational Change
Laura Smous, Sr. Director, Product Marketing, NextRoll Inc
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14:00 - Sales Enablement

Aligning Your People, Processes, and Priorities
Evan Welsh, Global Head People Enablement and Digital Sales Innovation, SAP
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14:30 - Main Stage

Panel Session: Best Practice in Launching Global Products
Lucy Zhao, Senior Global Product Marketing Manager, Uber Eats
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14:30

Building Enablement Through Collaboration
Matthew Hey, Head of Global Field Enablement, Sisense
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15:00 - Main Stage

Value Propositions That Sell
Abdul Rastagar, Director of Product Marketing, Veeva Systems
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15:00 - Sales Enablement

Accelerating the Transformation of a Sales Development Organization
Rakhi Voria, Director, IBM Global Digital Sales Development, IBM
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15:30

Coffee Break

16:00 - Main Stage

Discovery - the secret sauce to achieving stakeholder alignment
Angela Catalan, Director, Global Product Marketing, Nearmap
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16:00 - Sales Enablement

Panel: Measuring Sales Competencies
Craig Condon Siegal, Director, Sales Enablement , Taboola
Katie MacDonald, Head of Strategic Enablement Initiatives, Optimizely
Maya Ber Lerner, VP Product Management, Quali
Arta Shita, Integrated Marketing Manager, Quali
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16:30 - Main Stage

Building a modular PMM team
Duncan Huffman, Director of Product Marketing, Formstack
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17:00 - Main Stage

Own the Message, Win the Campaign. Product Marketing Success in 2020 and Beyond
Greg Belkin, Senior Product Marketing Manager, ArisGlobal
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17:00 - Sales Enablement

BDRs, Account Execs, & Channel Sales...Oh My: Scaling Enablement from Cold Call to Close
Andrea Eaton, VP Solutions Marketing & Channel Sales Enablement, Bottomline Technologies
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17:30 - Main Stage

Turbocharge your Growth with Customer Segmentation: How to Build a Focused Customer Strategy to Drive Alignment and Momentum across your Business
Tamara Grominsky, Director of Product Marketing, Unbounce
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17:30 - Sales Enablement

Winning the Mental Game of Sales
Amber Banks, Director, Sales Enablement, JustWorks
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18:00

Networking Drinks - Sponsored by the Product Marketing Alliance.

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July 30

08:45 - Main Stage

Chairperson Opening Remarks
Raechel Lambert, Partner, Olivine Marketing
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09:00 - Main Stage

The Crazy Art and Precise Science of Launching Products
Devang Sachdev, Head of Product Marketing, Twilio Flex, Twilio
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09:30 - Main Stage

What to Expect when You Launch the Unexpected - Go-to-Market Strategy for Category-defining Products
Jessica Angell, Director of Product Marketing, Wistia
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10:00 - Main Stage

8 Tips for Effective Win-Loss Analysis
Spencer Dent, Founder, Clozd
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10:30

Coffee Break

11:00 - Main Stage

The New Growth Battleground: Customer Support
Joshua Lory, Senior Director Product Marketing, VMware
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11:30 - Main Stage

Sales Enablement 2020: Closing the Gap between Buyers and Sellers
Gaurav Kotak, VP Product, Showpad
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11:30 - Sales Enablement

Sales enablement to drive results!
Asmita Singh, Vice President, Marketing and Demand Analytics , Travel Leaders Group
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12:00 - Main Stage

Developing a Product Marketing Strategy for a Mobile App
Julie Osborn, Senior Product Marketing Manager, Etsy
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12:00 - Sales Enablement

Building the Sales Enablement Foundation
Leah Levitte, Head of Sales Enablement, HHAeXchange
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12:30

Lunch

13:30 - Main Stage

Can Product Marketing Be Measured?
Ken Oestreich, VP Product Marketing, Auth0
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13:30 - Sales Enablement

Turn the Table: Turning Competitor FUD into an Advantage
Susan Ahimovic, Director Product Marketing, Vertex
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14:00 - Main Stage

Don't F*** the Customer: Deliver more Value by Building your Customer Empathy
Ada Chen, Product Marketing Manager, Confluence, Atlassian
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14:00 - Sales Enablement

6 Tactics for an Effective Sales Training
Palwasha (Sasha) Khan, Director of Product Marketing, Zipari
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14:30 - Main Stage

Championing Product Marketing through Metrics
Lena Hesselgrave, Product Marketing Manager, Xero
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14:30 - Sales Enablement

How can enablement effectively collaborate with other functions?
Anantakumar Krishnakumar, VP Global Sales Operations & Enablement , SmartBear
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15:00

Coffee Break

15:30 - Main Stage

Why Marketing & Product Need to Get Married
Amanda Goetz, VP Marketing, The Knot Worldwide
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16:00 - Main Stage

Proving Your Worth: Adventures of Building a Product Marketing Team
Nate Brown, Director, Product Marketing & Strategy, Flatiron Health
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16:30 - Main Stage

Product Marketing and Product Management: Linked for Success
Priya Patel, Director Product Marketing, Boulevard
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17:00 - Main Stage

Hi, My Name is "What?"
Michael Schwartz, Director, Portfolio Product Marketing, Casper
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17:30

End of Summit
Workshops

09:30 - 12:30

Jul-28 - Duration: 3hr
The Essential Product Marketer's Guide to Positioning and Messaging
Raechel Lambert, Partner, Olivine Marketing
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