New Generative AI products are launching every day. And with daily use – and product investment - skyrocketing – we are just in the early innings of a long game. How can product marketers meet the challenge? In this interactive workshop, you will learn how to: - Articulate your AI's value proposition with precision. - Weave your AI story into your product narrative. - Rethink ways of working with key internal partners. - Address ethical concerns, safeguarding user trust and privacy.