Marketing has a credibility gap. “You don’t live by the quota. You don’t get it.” This isn’t just a Product Marketers <-> Sales problem. It’s human nature to trust those who know our struggle, and distrust/downplay those who don’t. One popular suggestion to product marketers is “go work in sales for a while.” Most of us don’t have this luxury. In this chat, we’ll discuss tactics Product Marketers can use to build a healthy and productive relationship with Sales.