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Abstract
Speakers
January 14-15, 2021
Las Vegas
Agenda
Two days of groundbreaking keynotes, breakouts and panel discussions.
Previous agenda Day 1
Previous agenda Day 2
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08:30 - Main Stage
Chair Person Opening Remarks
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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08:45 - Main Stage
Zero to 1.0: leading marketing for a developer product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:15 - Main Stage
Product Marketing For Innovation - How Facebook's AR/VR PMM Team Positions Products for the Future
Meaghan Fitzgerald, Head of Product Marketing, AR/VR Content, Facebook
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09:45 - Main Stage
From Series A to IPO: Successful Product Marketing at Companies of Every Stage
Francis Larkin, VP Product Marketing, InVision
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10:15 - Main Stage
The Enablement Imperative
Robert Wahbe, CEO, Highspot
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10:45
Coffee Break
11:15 - Stage One
How to become a Product Marketing Scientist
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar Inc
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11:15 - Stage Two
Chairperson Introduction
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11:20 - Stage Two
Presentation to be announced
Jim Walker, VP of Product Marketing, Cockroach Labs
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11:15 - Stage Three
Chairperson Introduction
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11:20 - Stage Three
Product Marketing for 2-sided Marketplaces
Ashwin Somakumar, Head of Product Marketing, OpenTable
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11:15 - Sales Enablement
Using buyer and seller personas to empower your sales team
Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic
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11:50 - Stage One
How to nail product positioning when your company needs a refresh
Matt Allen, VP, Corporate & Product Marketing, MarkLogic
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11:50 - Stage Two
Data-Driven Story Telling That Actually Resonates (Really!)
Eugenia Alfonzo, Product Marketing Manager, Trello
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11:50 - Stage Three
The Challenges of Launching a new Blockchain Application
Michael Richter, Director Product Marketing, Oracle
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11:50 - Sales Enablement
Iterate to perfection
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12:25 - Stage One
Panel Session: Go-to-market best practices & strategies
Locke Truong, Head of Global Product Marketing, Ingram Micro
Mona Li, Product Marketing, Facebook
Donna Quinlan, Product Marketing Manager, Box
Sean Ivester, Senior Product Marketing Manager, Ripple
Mona Li, Product Marketing, Facebook
Donna Quinlan, Product Marketing Manager, Box
Sean Ivester, Senior Product Marketing Manager, Ripple
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12:25 - Stage Two
Simple Strategies to Cut Through the Noise and Engage a Distracted Sales Force with Consistency
Anthony Larkin, Director of Product Marketing, Akamai
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12:25 - Stage Three
What's in a name? Adding method to the madness
Alexander Chahin, Head of Core Rider Product Marketing, Lyft
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12:25 - Sales Enablement
Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Product Marketing Manager, Pluralsight
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12:55
Lunch Break
13:55 - Stage One
The Highs and Lows of Product Marketing
Thaise Skogstad, Director of Product Marketing, Anaconda Inc
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13:55 - Stage Two
Aligning Your Company's Product Marketing Department with the Rest of Your Company
Jeff Hardison, Head of Product Marketing, Clearbit
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13:55 - Stage Three
Method Marketing: Immersing Yourself with your Target Audience
Sangita Sarkar, Director of Product Marketing, Zynga
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13:55 - Sales Enablement
Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
Roopal Shah, Vice President, Enablement, Salesforce
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14:30 - Stage One
Panel Session: The Evolving Role & Career Path of the PMM
Lindsay Strouse, Product Marketing Manager, Google
Mary Sheehan, Senior Director of Product Marketing, Adobe
Div Manickam, Director Portfolio Messaging (Product, Industry and Solutions), Dell Boomi
Robin Fontaine, Head of Product Marketing, Patreon
Mary Sheehan, Senior Director of Product Marketing, Adobe
Div Manickam, Director Portfolio Messaging (Product, Industry and Solutions), Dell Boomi
Robin Fontaine, Head of Product Marketing, Patreon
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14:30 - Stage Two
Insight to Installs: How Art.com leveraged customer insight to deliver stellar go-to-market results
Ali McCourt Turhal, Former Director, Brand & Product Marketing, Art.com
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14:30 - Stage Three
Go-To-Market Strategy to win in the market
Anand Akela, Product Marketing Leader, Nutanix
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14:30 - Sales Enablement
Conversations Not Content: How Sales Enablement Lost Its Way
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15:00
15:30 - Stage One
Scaling a PMM team at a fast-growing startup
Diana Smith, Head of Product Marketing, Segment
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15:30 - Stage Two
PM vs. PMM - Where Do You Draw the Line?
Rene Kolga, Sr. Director of Product and Marketing, Nyotron
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15:30 - Stage Three
Product Launch (and Land): Success stories and learnings
Seiyonne Suriyakumar, Senior Product Marketing Manager, HelloSign
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15:30 - Sales Enablement
Establishing your Sales Enablement "Republic', Federal, State, and Local!
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16:05 - Stage One
Turbocharge your growth with customer segmentation
Tamara Grominsky, Director of Product Marketing
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16:05 - Stage Two
Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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16:05 - Stage Three
Craft your metrics for a competitive program
Nikhil Dhingra, Director of Product Marketing, ringDNA
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16:05 - Sales Enablement
Building a Bridge between Product Marketing and Sales
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16:40 - Stage One
Why Product Marketing should adopt OKRs now?
Rahul Agarwal, Product Marketing Manager, Dell Boomi
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16:40 - Stage Two
8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-Founder, Clozd
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16:40 - Stage Three
Navigating Hyper-Growth: Lessons learned building, growing, and scaling PMM at Uber Eats.
Mike Polner, Global Head of Product Marketing, Uber Eats
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16:40 - Sales Enablement
Getting it right the first time - Managing the change through enablement
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17:15 - Stage One
A Branded Approach to Growth Hacking
Cristiano Alburitel, Director of Product Marketing, Warner Brothers Games
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17:15 - Stage Two
Disruptive go-to-market strategies for exponential growth
Pallavi Vanacharla, Head of Product Marketing, IoT, Twilio
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17:15 - Stage Three
Presentation details coming soon
Ali Wiezbowski, Head of Driver Engagement Product Marketing, Uber
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17:45 - Stage One
PMA Awards Ceremony
Product Marketing Alliance,
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18:00
Networking Drinks
Previous agenda Day 2
08:30 - Main Stage
Chairperson Opening Remarks
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08:45 - Main Stage
Built to Scale: 6 Lessons from Leading the PMM Function at Uber
Laura Jones, Global Head of Product Marketing, Uber
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09:15 - Main Stage
From Zero to Something: Bootstrapping Product Marketing
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09:45 - Main Stage
Product Led Growth: The Rise of the User
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10:15 - Main Stage
Product Launches at Salesforce
Chris O'Hara, VP Product Marketing, Salesforce
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10:45
Coffee Break
11:15 - Stage One
The Pricing and Packaging Roadmap to Help Grow Revenue
Natalie Louie, Senior Director of Product Marketing, Zuora
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11:15 - Stage Two
Charperson Operning Remarks
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11:20 - Stage Two
Driving "0 to 1" innovation as a product marketer
Angela Zhang, Product Marketing Lead, Gusto
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11:20 - Sales Enablement
Workshop: Building Executive Sponsorship for Effective Enablement
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11:55 - Stage One
Pay Attention to Awareness
Aneri Shah, Product Marketing Manager, Facebook
Liz Gonzalez, Director of Product Marketing
Lisa Travnik, Director of Product Marketing, Vibes
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11:55 - Stage Two
How to become a strategic partner to your product and business teams in 90 days
Kerensa Hogan, Lead Product Marketing Manager, Amazon Music, Amazon
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11:55 - Sales Enablement
Sales Enablement: The Ultimate Sales Psychologist
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12:30 - Stage One
Panel Session: Important Considerations for Creativity and Innovation
Michael Richter, Director Product Marketing, Oracle
Elena Coley, Manager, Solutions Consultant, Google
Sritej Velaga, Senior Member Technical Staff, Cloud Engineering, Oracle
Elena Coley, Manager, Solutions Consultant, Google
Sritej Velaga, Senior Member Technical Staff, Cloud Engineering, Oracle
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12:30 - Stage Two
Learning from Startup Product Marketing at the Enterprise
Misha Rangel, Senior Product Marketing Manager, IBM
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12:30 - Sales Enablement
Getting you to a win!
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13:00
Lunch Break
14:00 - Stage One
Building a Product Marketing team from scratch
Vidhya Ravi, Head of Brand Marketing and Communications , Automattic
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14:00 - Stage Two
Startup to Scale: Lessons learned from crossing the chasm
Hugh McFall, Product Marketing Manager, Samsara
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14:00 - Sales Enablement
Sales Enablement as a Business within a Business
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14:35 - Stage One
If you're not using your product to accelerate growth, you're missing out on a gold mine
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14:35 - Stage Two
Establishing the Product Marketing Function
Dave Kim, Group PMM, Lyft
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14:35 - Sales Enablement
From Sales Enablement to Sales Performance - The Next Generation
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15:10 - Stage One
B2B2C + B2C2B - Your New Formula For Success
Grace Kuo, Head of Product Marketing, Udemy
Julia Onken, Product Marketing Lead, Houseparty
Kristen Ribero, Head of Employer Marketing, Handshake
Julia Onken, Product Marketing Lead, Houseparty
Kristen Ribero, Head of Employer Marketing, Handshake
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15:10 - Stage Two
Moving from Features to What Customers Really Care About
Josh Gosliner, Director of Product Marketing, Juvo
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15:10 - Sales Enablement
Presentation details coming soon
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15:40
Coffee Break
16:10 - Stage One
Does Product Marketing deserve a new name?
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16:10 - Stage Two
Why PMMs Should Start Thinking Like CEOs
Christopher Hines, Head of Product Marketing, Zscaler
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16:10 - Sales Enablement
Presentation details coming soon
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16:45 - Stage One
Everything I did and learned my first year at a startup
Maya Grossman, Strategic Adviser, Product Marketing, Google
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16:45 - Stage Two
GTM Strategy - From 0 to 60 in 1 Quarter
Daniil Karp, Product Marketing Manager, Asana
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