March 21-22, 2019
DoubleTree Metropolitan
New York

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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March 21
March 22
09:00
How to Align with Product as the Product Marketing Team Growth
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Melissa Matlins, VP of Marketing, The Muse
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09:30
The Business of Accuracy
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Becky Roth, Product Marketing Manager, Expedia
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10:00
Building Community in the World’s Largest Professional Network
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Carrie Friedrich, Group Manager, Product Marketing, LinkedIn
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10:30
Coffee Break
11:00
Bringing Products to Market with Customer Value add in Mind
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Michael Ciancio, Product Marketing Manager, Vonage
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11:30
The Product Marketer's Influence on the Product Roadmap
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Lindsay Boyajian, Product Marketing, Conductor
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12:00
Product Marketing to Improve the Financial Market
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Saad Khatri, Director of Product, CapitalOne
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12:30
Lunch
13:30
How Data Helps with Product Marketing
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Morgan White, Senior Product Manager, Dow Jones
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14:00
Nailing Product Marketing amidst betas and split-tests
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Sarah Rapp, Manager of Product Marketing, MeetUp
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14:30
Being a Native Mobile Champion
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Jacqueline Do, Senior Product Manager, Etsy
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15:00
Develop a forward-looking martech stack management strategy
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Arik Abel, Innovation Strategy & Go-to-Market lead , Lenovo
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15:30
Coffee Break
16:00
Integrating chat technology into product marketing strategy
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Caroline Klatt, Co-Founder & CEO, Headliner Labs
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16:30
Panel Session - Products with Customer's in Mind. The Importance of Markter's
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Carlton Lockett, Senior Manager of Product Marketing, Meredith
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17:30
Networking Drinks
March 22
09:00
Defining the Customer Benefits
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Michelle Yee, Product Marketing, Latch
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09:30
From Brand Safety to Machine Learning
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Olivia Witte, Senior Product Marketing Manager, Oscar Health
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10:00
Increasing Revenue as Product Marketers
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Cristina Fuser, Senior Product Manager, Refinery29
Stephanie Musat, Senior Product Manager, Refinery29
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10:30
Coffee Break
11:00
Defining Your Product Audience
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11:30
Defining Product Marketing while moving 120 MPH (or faster)
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Anthony Russo, Director of Product Marketing, WorkFusion
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12:00
Optimizing for the Real Top of Your Funnel
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Yohanes Frezgi, Director of Buyer Journey, OpenSky
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12:30
Lunch
13:30
Improving Conversion (and LTV) by Adding Steps to Checkout
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Alvaro De La Rocha, VP of Marketing, BeSpoke Post
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14:00
Building a Robust Product Marketing Team from Ground up
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Rohan Modi, Product Marketing, Fiserv
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14:30
Aligning Functions with the Customer Journey
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Evan Huggins, Performance Marketing, Pernod Ricard
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15:00
Coffee Break
15:30
Drive Excellence through Collaboration
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Marcella Sciorra, VP of Product Marketing, Spectrum
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16:00
Leveraging Advanced Technology Platforms and Automation to Facilitate Field Deployment and Resources Utilization
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Speaker to be announced soon…
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