March 21-22, 2019
NEWLAB
New York

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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March 21
March 22
08:45
Chairperson Introduction
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Dave Daniels, VP of Customer Success, Pragmatic Marketing
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09:00
How a product marketer gets a seat at the pricing table
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Axel Kirstetter, VP of Product Marketing, Merrill Corporation
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09:30
Creating campaigns that engage members to take action on their health
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Olivia Witte, Senior Director, Integrated Marketing Planning, Oscar Health
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10:00
Product marketing in B2B, testing and segmentation
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Michelle Yee, Product Marketing, Latch
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10:30
Coffee Break
11:00
Panel Session - Uniting growth and product marketing into a wholistic strategy
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Jon Chang, Global Product Marketer, IBM Watson
Alexis Miller, Global Product Marketing Manager, Adobe
Sam Awezec, Senior Marketing Manager, Growth Team, Hubspot
Michael Ciancio, Product Marketing Manager, Vonage
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11:45
The Product Marketer's Influence on the Product Roadmap
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Lindsay Boyajian, Product Marketing, Conductor
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12:15
Optimizing Marketing Automation to Create Personalized Journeys for Each Customer
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Kelly O'Connell, Principal Product Manager, ActiveCampaign
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12:45
Lunch
13:45
Integrating chat technology into product marketing strategy
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Caroline Klatt, Co-Founder & CEO, Headliner Labs
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14:15
Riding a hype wave. Enterprise go-to-market for AI-driven automation
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Veronika Andreeva, Product Marketing Manager, WorkFusion
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14:45
0 to 1 product launches
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Esther Porte, Product Marketing Manager, Uber
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15:15
Driving Customer Engagement Through Connected Sales and Marketing
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Anantha Ramachandran, Senior Product Marketing Manager, Microsoft
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15:45
Coffee Break
16:15
Nailing Product Marketing amidst betas and split-tests
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Sarah Rapp, Manager of Product Marketing, MeetUp
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16:45
Panel Session - Building Products with the Customer in Mind
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Carlton Lockett, Director, Digital Product Marketing & Strategy, Essence Communications
Leticia Cheng, Senior Product Marketing Manager, , LinkedIn
Jaya Singhal, Marketing Analytics Manager, Tecovas
Gabriela Pereira, Founder, DIY MFA
Charleton Lamb, Senior Product Marketing Manager, Spotify
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17:30
Networking Drinks - Sponsored by the Product Marketing Alliance.
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08:45
Chairperson Introduction
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Raechel Lambert, Partner, Olivine Marketing
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09:00
The Secret to Becoming a Product Management & Marketing Dynamic Duo
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Allie Bollman, Senior Customer Marketing Manager, Doctor.com
Jordyn Zucker, Product Manager, Doctor.com
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09:30
Speaking Their Language: How to Localize a Global Brand
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Becky Roth, Product Marketing Manager, Expedia
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10:00
Hyper-Focus: A Strategy To Grow Your Audience
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Cristina Fuser, Senior Product Manager, Refinery29
Stephanie Musat, Senior Product Manager, Refinery29
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10:30
Coffee Break
11:00
Reliably assessing the health of your opportunity funnel
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Suyog Deshpande, Director, Product Marketing for Analytics & AI, Salesforce
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11:30
TL;DR: Simplifying Your Message for Maximum Impact
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Jackelyn Keller, VP, Revenue Strategy, Dotdash
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12:00
A nurse, an engineer and a freelancer walk into a coffee shop...
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Carrie Friedrich, Group Manager, Product Marketing, LinkedIn
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12:30
Scaling a PMM team at a fast-growing startup
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Diana Smith, Head of Product Marketing, Segment
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13:00
Lunch
14:00
Connecting content to your bottom line
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Jessica Willis, Director Global Product Marketing, Data, Pitney Bowes
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14:30
Building a Robust Product Marketing Team from Ground up
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Rohan Modi, Product Marketing, Fiserv
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15:00
Video Marketing 101 for Product Marketers
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Vitaly Shter, Senior Director, Product Marketing, Vimeo
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15:30
Coffee Break
16:00
Defining Your Product Audience
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Leena Sukumar, SVP of Marketing Product, The Vitamin Shoppe
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16:30
Improving Conversion (and LTV) by Adding Steps to Checkout
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Alvaro De La Rocha, VP of Marketing, Bespoke Post
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17:00
Optimizing for the real top of your funnel
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Yohanes Frezgi, Director of Buyer Journey, OpenSky
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17:30
End of Summit
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