24 May 2023 09:45 - 10:15
From PMM to C-suite: what soft skills do product marketers require to level up
Soft skills play a crucial role in the success of product marketers as they strive to reach the C-suite. In order to level up, product marketers must possess strong interpersonal skills, effective communication skills, the ability to collaborate and build relationships, strategic thinking, and emotional intelligence.
These skills enable product marketers to effectively influence key stakeholders, lead cross-functional teams, and drive growth for their organization. Additionally, being agile, adaptable, and possessing a growth mindset are also essential traits for product marketers looking to reach the C-suite.
Developing and honing these soft skills, product marketers can position themselves as valuable assets to their organizations and achieve their professional goals.