Does launching products, features, or campaigns feel a bit like (dis)organized chaos to you? GTM done well drives revenue, rallies internal teams, and is a powerful tool for shaping positioning. Done not-so-well, shoddy launches confuse customers and internal teams, and create costly inefficiencies. So how do we as PMMs make sure every new launch goes off without a hitch? This presentation will focus on how to build a repeatable, scalable GTM process — from getting info out of Product, to communicating plans internally to align stakeholders, to measuring and proving the ROI of your efforts post-launch. We’ll explore how top companies turn their launch process into a powerful tool to accelerate growth.