What challenge is nobody solving? With years of experience in Martech across industries in Africa, New Zealand, the US and Europe, Lauren constantly seeks the answer. She brings comfort to ambiguity, clarity to a blurry line, and an understanding of the various lenses and expertise of a Product Marketing leader within departments. Having previously held roles at companies like Wood-Mizer, Ambit.ai, Pixel Fusion (Digital product studio), Whip Around, and now IDEXX, she's honed her skills in pricing, GTM, product adoption and strategic product marketing initiatives. Leveraging a future-focused mindset, she breaks the script to innovate, fosters an additive team culture and creates repeatable efficiencies that drive commercial success.