March 11-12, 2021
Sydney

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Previous Agenda Day 1
Previous Agenda Day 2
Main Stage
Product Marketing
Sales Enablement
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09:00 - Product Marketing

Chairs Welcome and Introduction
Stuart Gardoll, Marketing Manager (Fmr), Twentieth Century Fox

09:00 - Sales Enablement

Chairs Welcome and Introduction
Dr. Ivone Ranisch, Chief Negotiation Officer & Founder, Octalo Negotiation
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09:15 - Product Marketing

Chaos ensues: Find your sweet spot
Karim Zuhri, Head of Product Marketing, SafetyCulture
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09:15 - Sales Enablement

Transforming Microsoft Sales, Marketing and Services in the digital age
Sadrul Khan, Director Cloud Sales Enablement & Strategy, Microsoft
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09:45 - Product Marketing

Inspiring & Retaining Customer Loyalty
Kalyn New, Director, Product and Customer Marketing, Campaign Monitor
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09:45 - Sales Enablement

How to Win Friends and Influence (Sales) People
Kat Warboys, Head of Marketing, Hubspot
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10:15 - Product Marketing

Interactive Session: Hosted Topic Tables
Dee Johns, Global Product Marketing Manager, Xero
Kalyn New, Director, Product and Customer Marketing, Campaign Monitor
Mark Mikhail, Product Marketing Manager, BlueCat
Tania Clarke, Senior Product Marketing Manager, Atlassian
Nivedita Dangwal, Product Marketing Manager, Renovating for Profit
Will Deagan, Full-stack Product Marketer, Dgz.dev
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10:15 - Sales Enablement

Home Grown - Standing up Sales Enablement in the Australian market
Kelly Griffith, National Sales Enablement Manager, Data#3
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10:45

Coffee time!

11:15 - Product Marketing

How to Be a Great Global Marketer
Tina Rozul, Director, Global Product Marketing, Salesforce
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11:15 - Sales Enablement

Scaling Sales Enablement through Technology
Anne-Maree Murphy, ANZ SMB Sales Excellence, Uber
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11:45 - Product Marketing

Breaking the execution cycle with insight-led research
Tania Clarke, Senior Product Marketing Manager, Atlassian
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11:45 - Sales Enablement

Sales Methodologies: Sales Saviour or Sales Distraction
Jayne Birch, APJ Sales Enablement Manager, Pegasystems
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12:15 - Product Marketing

Panel Discussion: Go to Market Best Practises
Karim Zuhri, Head of Product Marketing, SafetyCulture
Leah Mahtani , Head of Product Marketing, Data Republic
Genson Glier, Senior Product Marketing Manager, Cheq
Merrin Hughes, Product Marketing Manager, Localz
Andrew Hatfield, Director, Product Marketing, Portworx
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12:15 - Sales Enablement

Leverage Influence and Influencing Leverage
Graeme Fish, Performance Consultant, Veeam Software
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13:00

Lunch

14:00 - Product Marketing

Less is More: How Buffer is growing with fewer (but better) customers
Michael Eckstein, Product Marketing Manager, Buffer
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14:00 - Sales Enablement

Is it Science is it Art?
David Palacios, Head of Sales, Squiz
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14:30 - Product Marketing

How To Make Thought Leadership That Boosts Pipeline
Mark Mikhail, Product Marketing Manager, BlueCat
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14:30 - Sales Enablement

Responding to Bids, Tenders and Proposals
James Noel Smith, National Bids Manager, Konica Minolta
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15:00 - Product Marketing

Role of Product marketing in delivering an exceptional customer experience
Mohammad Danish, Product Marketing Lead, SAP
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15:00 - Sales Enablement

Driving Consist Customer Experience throughout the Sales Process
Aaron Hunt, Sales Capability Manager, ARC - the Australian Reinforcing Company
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15:30

Coffee time!

16:00 - Product Marketing

Make stuff that matters
Tara Moody, AP Content Editor in Chief & Sales Enablement, IBM
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16:00 - Sales Enablement

The X Factor - Human Centric Sales Enablement
Mabelle Reyes, Head of B2B Sales Operations, Caltex Australia
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16:30 - Product Marketing

Discovery - the secret sauce to achieving stakeholders alignment
Angela Catalan, Director, Global Product Marketing, Nearmap
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16:30 - Sales Enablement

Panel Discussion: Aligning Sales & Marketing for Success!
Mark Mikhail, Product Marketing Manager, BlueCat
Jana D'Labaya, Senior Product Marketing Manager, Telstra
David Palacios, Head of Sales, Squiz
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17:00:00

Day 1 Wrap Drinks - all welcome!
Previous Agenda Day 2

09:00 - Product Marketing

Welcome from the Chairperson
Will Deagan, Full-stack Product Marketer, Dgz.dev

09:00 - Sales Enablement

Welcome from the Chairperson
Iris Chan, Chapter President, Sales Enablement Society

09:15 - Product Marketing

Re-imagining Customer Listening
Bree Bunzel, APAC Product Marketing Lead, Dropbox
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09:15 - Sales Enablement

Building a Winning Sales Culture
Kirsty Scott, Head of Sales Operations, HP
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09:45 - Product Marketing

The customer, whose responsibility are they anyway?
Dee Johns, Global Product Marketing Manager, Xero
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09:45 - Sales Enablement

How science can assist enablers to mitigate the risk of missing the point
Anne Moss, Global Sales Enablement Specialist, Micro Focus
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10:15 - Product Marketing

Increase your strategic value by connecting empathy with collaboration
Andrew Hatfield, Director, Product Marketing, Portworx
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10:15 - Sales Enablement

Panel Discussion hosted by Sales Enablement Society: Sales Enablement as a Career
Iris Chan, Chapter President, Sales Enablement Society
Anne-Maree Murphy, ANZ SMB Sales Excellence, Uber
Phil Cleary, Senior Director, Sales Enablement, Salesforce
Leah Wigg, Sales Enablement Manager, Halcyon Knights
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10:45

Coffee Time

11:15 - Product Marketing

Building a scalable Marketing Stack
Genson Glier, Senior Product Marketing Manager, Cheq
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11:15 - Sales Enablement

Bridging the Generational Gap going into the 4th Industrial Revolution
Jayne McLeod, HP Sales Enablement Specialist, RBC Group
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11:45 - Product Marketing

Aligning Product & Business Strategies
Nivedita Dangwal, Product Marketing Manager, Renovating for Profit
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11:45 - Sales Enablement

Sales Success Through Authentic Happiness
Damien Pigott, Sales Development Success Specialist, Oracle NetSuite
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12:15 - Product Marketing

Two questions to a compelling product story
Will Deagan, Full-stack Product Marketer, Dgz.dev
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12:15 - Sales Enablement

Empowering Sales through Sales Enablement and Sales Readiness technology solutions
Leah Wigg, Sales Enablement Manager, Halcyon Knights
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12:45

Lunch

14:00 - Product Marketing

Developing Customer Feedback Loops
Charlotte Norman, Product Marketing Manager, Cover Genius
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14:00 - Sales Enablement

Unlocking the sales funnel through empowering sales staff and customers
Douglas Phillips, Executive General Manager - Sales & Marketing, Rawson Group
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14:30 - Product Marketing

Create messaging for better customer cut through by getting involved in the Agile Discovery Process
Merrin Hughes, Product Marketing Manager, Localz
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14:30 - Sales Enablement

The Rules of Engagement
Nicholas King, Principal Facilitator & Trainer, Oracle
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15:00 - Product Marketing

Panel: The Evolving Role & Career Path of the PMM
Jacob Hkeik, Product Marketing Manager, Salesforce
Dee Johns, Global Product Marketing Manager, Xero
Charlotte Norman, Product Marketing Manager, Cover Genius
Kasia Ciszak, Senior Product Marketing Consultant, Local Measure
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15:00 - Sales Enablement

Sales Enablement by Stealth
Pheobe Shipp, Director, APAC Advisory, EY
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15:30

Coffee & Final Networking Break

16:00 - Sales Enablement

How to develop an on-boarding framework that reduced ramp times, delivers results, and retains talent!
Danielle Dacunha-Howarth, Director, Purple Patch
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16:30 - Sales Enablement

Weaving a Sales Enablement Web
Anna Byrne, Global Sales & Partner Enablement Manager, IR
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17:00 - Sales Enablement

Converging Content, Insights and Technology to Transform Sales Results
Abigail Sweep, Manager, Strategy & Execution, Workplace Super, AMP Australia, AMP
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17:30

End of Summit - see you next year!
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