Jacob is the APAC Product Marketing lead for Sales Cloud 360 at Salesforce. Prior to joining Salesforce, he worked at Apple across six different teams including Enterprise and Education Sales, Business Process Re-engineering, and Product Marketing. With close to a decade of cross-functional experience, Jacob has a track record of building commercially successful initiatives across 12 countries. Jacob is passionate about the APAC PMM community and educates others about this desirable role in tech – he teaches a PMM Workshop at General Assembly, spends time mentoring PMMs, and speaks regularly on PMM at internal and external events.