Engineer by training and a storyteller at heart. Sanjay believes that for technology products to be transformative they need to tell a compelling and elegant story of how the buyer's world is shifting, how a new movement is underway, and how to thrive in it. Product marketing at its core is about uncovering and telling these stories. Stories that will change customer behavior, guide product development, recruit talent, and draw investment. Product marketing is his passion, craft, and power. Sanjay is privileged to have honed his skills and worked alongside some of the best talent and leaders in B2B and B2C SaaS at Microsoft, Yahoo, and Qualtrics. The fact that a billion-plus people benefit from the products he has shaped and marketed over the years energizes him. Sanjay brings a ‘GM’ mindset to product marketing that he practiced at scrappy start-up environments building from 0 to 1 and at the scale and complexity of big technology firms. He takes ownership of the revenue target and ensures alignment and action across customer success, sales, product, and marketing.