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Abstract
Speakers
October 6-7, 2021
W Hotel
Seattle
Seattle
Agenda
Two days of groundbreaking keynotes, breakouts and panel discussions.
Workshop
Day 1
Day 2
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09:00
Obviously Awesome
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:00
The Enablement Imperative
Stephen Brown, Director of Product Marketing, Highspot
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10:30
Coffee Break
11:00
How to Scale Product Marketing
Lindsay Bayuk, VP of Portfolio Marketing, Pluralsight
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11:30
Find your Sweet Spot
Jenny Thompson, Senior Product Marketing Manager, SafetyCulture
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12:00
How to Create Compelling Customer Stories to Accelerate Cycles
Jarod Greene, VP of Product Marketing, Apptio
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12:30
Lunch Break
13:30
Presentation details coming soon
Reza Kamran, Senior Director of Product Marketing, Intermedia
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14:00
Principle Based Product Marketing
Douglas Weatherhead, Director, Product Marketing, Medable
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14:30
Panel Session: Intersection of PMM + ABM - Innovative GTM Programs that Drive Results
Mariya Finkelshteyn, VP of Marketing, Sapling
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15:00
Coffee Break
15:30
The 7 Habits of Highly Effective B2B Marketers
Sonny Dasgupta, Head of Product Marketing, SAP Customer Data Cloud (Gigya), SAP
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16:00
Fireside Chat: Marketing a Portfolio of Products
Krithika Muthukumar, Marketing Team Lead, Stripe
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17:00
Networking Drinks
Day 2
09:00
Zero to 1.0: Leading Marketing for a Developer Product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:30
3 Best Practices for Narrative Storytelling
Michael Peach, Head of Product Marketing, Lob
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10:00
8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-founder, Clozd
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10:30
Coffee Break
11:00
What can we learn from PMM at early stage Startups?
Brittany Skolovy, Chief Growth Officer, Kinzoo
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11:30
What does Customer Obsession mean for Product Marketers
Raman Sharma, Head of Product Marketing, DigitalOcean
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12:00
Data-Driven Product Marketing
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12:30
Lunch Break
13:30
The Science and Art of Story Telling
Jeevan Patil, Head of Product Marketing, Cisco Meraki
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14:00
The Evolution of Video Game Marketing
Priyanka Sahni, Senior PMM Lead - Xbox games, Microsoft
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14:00
Presentation details coming soon
Speaker to be announced soon…
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14:30
Embrace a Data-driven Mindset to Accelerate Your Business Opportunities
David Ghodsizadeh, Director, Global Product Marketing, SEMI
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15:00
Coffee Break
Workshop
