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Event starts in:

days :

: hours :

minutes

until early bird prices end

June 12 & 13, 2024
Grand Hyatt Seattle
721 Pine Street
Seattle

This year's
full agenda

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What's on
Main stage
Workshops
June 12
June 13
June 12
June 12
08:15
Main stage
Networking breakfast and registration
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09:15
Main stage
Chairperson opening remarks
Rob Alley, Senior Director of Product Marketing, Gravyty
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09:30
Main stage
Marketing meets the terminator: Thriving in the era of AI-powered product marketing
Karan Nigam, Senior Director of Product Marketing, Palo Alto Networks
Abhishek Ratna, Head of Product Marketing, Protopia AI
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10:00
Main stage
The persona project playbook
Mike Berger, Vice President of Product Marketing, ClickUp
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10:30
Main stage
Coffee break
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11:00
Main stage
Getting to the heart of customer needs through innovative research techniques
Caitlin Snaring, Product Marketing Lead, Twilio
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11:30
Main stage
A storytelling workshop: Humans, matter
Jason Williams, Founder & Product Marketing Expert, br8k
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12:00
Main stage
Networking roundtables: Strategic problem solving
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12:45
Main stage
Lunch break
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13:45
Main stage
Tech trends and what product teams should do to stay on top
Arvind Dutta, Principal Product Manager (Microsoft Teams), Microsoft
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14:15
Main stage
Maximizing wins with win-loss and competitive intelligence insights
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14:45
Main stage
Coffee break
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15:15
Main stage
Panel: Enhancing empathy for successful cross-functional collaboration
Tyson Supasastit, Director of Product Marketing, Eclypsium
Elissa Quinby, Vice President of Product Marketing, Pattern
Tiana Zhang, Director of Product Marketing, Level Home
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16:00
Main stage
Looking beyond the glass ceiling and making your career work for you
Jamie Gier, Chief Marketing Officer, DexCare
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16:30
Main stage
Hijack the funnel: Turning product launches into pipeline machines
Piper Stull-Lane, Director of Product Marketing, BioRender
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17:00
Main stage
Happy hour sponsored by Product Marketing Alliance
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June 13
08:15
Main stage
Networking breakfast
See the details
09:15
Main stage
Chairperson opening remarks
Rob Alley, Senior Director of Product Marketing, Gravyty
See the details
09:30
Main stage
Art of naming: Why every PMM dreads it and how you can stand out
Sanjay Kidambi, Senior Director of Solution Marketing, Infor
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10:00
Main stage
Achieving mastery in AI readiness and strategic development
Lara Shackelford, Chief AI Officer, Fidere.ai
Karrie Sanderson, Chief Marketing Officer & AI Strategist
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10:45
Main stage
Coffee break
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11:15
Main stage
Crafting positioning and product visions at the intersection of PMM and PM
Dani Kellogg, Co-Founder & Product Marketing Expert, ProductColab
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11:45
Main stage
Go-to-market sales plays: A strategic, full-funnel approach
Rob Alley, Senior Director of Product Marketing, Gravyty
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12:15
Main stage
Seven best practices for levelling up sales enablement
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12:45
Main stage
Lunch break
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13:45
Main stage
PMM level-up: Tips for elevating your product marketing craft and career
Sahil Sethi, Senior Vice President of Product Marketing, BetterUp
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14:15
Main stage
Ten tips to uplevel your leadership
Angela Byers, Senior Director of Product Marketing, Microsoft
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15:15
Main stage
End of summit
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Get tickets on our

early bird sale now

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

Seattle
June 12 - 13, 2024

Register now

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