May 28-29, 2020
W Hotel
Seattle

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Agenda May 28
Agenda May 29
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09:00

Obviously Awesome
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:00

The Enablement Imperative
Stephen Brown, Director of Product Marketing, Highspot
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10:30

Coffee Break

11:00

How to Scale Product Marketing
Lindsay Bayuk, VP of Portfolio Marketing, Pluralsight
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11:30

Find your Sweet Spot
Jenny Thompson, Senior Product Marketing Manager, SafetyCulture
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12:00

The Intersection of Product Marketing and Developer Marketing
Bonnie Pecevich, Product Marketing Manager, Mux
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12:30

Lunch Break

13:30

Presentation details coming soon
Reza Kamran, Senior Director of Product Marketing, Intermedia
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14:00

Principle Based Product Marketing
Douglas Weatherhead, Director, Product Marketing, Medable
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14:30

Panel Session: Intersection of PMM + ABM - Innovative GTM Programs that Drive Results
Mariya Finkelshteyn, VP of Marketing, Sapling
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15:00

Coffee Break

15:30

Presentation details coming soon
Sonny Dasgupta, Head of Product Marketing, SAP Customer Data Cloud (Gigya), SAP
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16:00

Fireside Chat: Marketing a Portfolio of Products
Krithika Muthukumar, Marketing Team Lead, Stripe
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17:00

Networking Drinks
Agenda May 29

09:00

Zero to 1.0: Leading Marketing for a Developer Product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:30

3 Best Practices for Narrative Storytelling
Michael Peach, Head of Product Marketing, Lob
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10:00

8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-founder, Clozd
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10:30

Coffee Break

11:00

What can we learn from PMM at early stage Startups?
Brittany Skolovy, Chief Growth Officer, Kinzoo
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11:30

What does Customer Obsession mean for Product Marketers
Raman Sharma, Head of Product Marketing, DigitalOcean
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12:00

Data-Driven Product Marketing
Omēd Habib, Director, Product Marketing, Harness
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12:30

Lunch Break

13:30

The Science and Art of Story Telling
Jeevan Patil, Head of Product Marketing, Cisco Meraki
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14:00

The Evolution of Video Game Marketing
Priyanka Sahni, Senior PMM Lead - Xbox games, Microsoft
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14:00

Presentation details coming soon
Speaker to be announced soon…
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14:30

Embrace a Data-driven Mindset to Accelerate Your Business Opportunities
David Ghodsizadeh, Director, Global Product Marketing, SEMI
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15:00

Coffee Break
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