Don't get caught with launch plans that terminate in a product page, on-demand training video, and gated whitepaper. As a product marketer, you have the skills and audience to generate demand with the best of them. Whether it's leveraging a funding round announcement, tying your roadmap to current events, or storytelling in turbulent market winds, you can transform standard market and positioning research into rich, top-of-funnel campaigns that sales, CS, and product will adore. Come learn what product marketing's role is in a value-selling-first world. You'll cover: - Putting market research on tap, so your insights are always fresh - Marrying roadmap development to your buyer's pain points (not just your user's) - Guaranteeing market story resonance - and compelling campaign themes - Replacing product launch processes with activations that capture attributable revenue This one's for the marketers who are ready to take their pillars beyond ease, beauty, and scale.