As your company prioritizes sustainable growth, the need for strategic insight in product marketing becomes ever more crucial. Join Lara Shackelford, CEO of Fidere.ai, three-time CMO with previous roles leading product marketing at Intel and demand generation at Microsoft, alongside Karrie Sanderson, expert AI strategy consultant and former CMO of Typeform. In this enlightening session, you will delve into the transformative impact of AI on marketing. Lara and Karrie will lead you through critical stages of AI readiness, from data analysis to strategic formulation, showcasing how AI can improve competitive positioning, enhance customer segmentation, and ensure executive alignment. You will gain invaluable insights on converting AI capabilities into tangible strategic marketing advantages, fostering significant business impact.