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Karan
Nigam
Senior Director of Product Marketing
Palo Alto Networks
Karan Nigam is a technology product marketer by profession, with a penchant for storytelling, building products with a sense of purpose and culturally responsible marketing. He currently the Senior Director of Product Marketing at Palo Alto Networks, one of the leading cybersecurity firms globally. Prior to this job, he led product marketing for Microsoft Teams, Windows 10, and Nokia smartphone business. Outside work, Karan enjoys hiking, biking, writing and spending quality time with his spouse and their 1 year old daughter. He is working on a personal goal to do regular meditation in 2022 which he failed at miserably last year. He is also actively involved as a guest speaker in local community colleges and is a mentor at Seattle University.
12 June 2024 09:30 - 10:00
Marketing meets the terminator: Thriving in the era of AI-powered product marketing
Every advent in technology in the last 100 years has changed how information gets shared and ultimately how customers make decisions. Marketing and advertising professionals who acknowledge the new reality and adopt quickly tend to thrive and become a part of the new cycle of economic value creation. In this session, you will focus on YOU. This session is not about how to leverage ChatGPT for better copywriting (you already know that), but developing a personal framework that will allow you to not just survive but thrive in this new era of intelligent machines.