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Jason
Williams
Founder & Product Marketing Expert
br8k
Jason Williams is the founder of Br8k, a consultancy and growth studio that helps companies unlock breakthrough brands and products. Clients include investors, founders, and executives at a16z, Instacart, Cider, Macmillan, Meta, Google, and more. He previously served as Head of Consumer Product Marketing at Uber. Jason is an MBA graduate of the Yale School of Management and lives with his wife and daughter in Seattle.
12 June 2024 15:30 - 16:00
A storytelling workshop: Humans, matter
Breakthrough positioning is borne from a breakthrough insight about the human that matters to your business. Jason will walk us through a process of getting to know this human and sharing our knowledge with others through story. At the end of the session, you will learn how storytelling can be used to create the best damn briefs you've even seen or written. **One of the highest-rated speakers from the 2023 summit**