Product marketers are often undervalued and underutilized - yet, arguably, have one of the most critical roles in an organization. Tasked with crafting resonating narratives that interpret market signals and align with the product vision, PMMs are key strategic players. Specifically, when it comes to positioning, PMMs are strategic peers to the product team. The most impactful product narratives, roadmaps, and market positions emerge from a strategic partnership where both teams are equally invested in the process and work in parallel. This session will cover strategies for initiating, nurturing, and leveraging a partnership with product to develop compelling product positioning and messaging that truly resonates with the market while informing and supporting the product vision: - Advocating as a strategic player: Emphasizes the critical role of PMMs in driving organizational strategy through market insights and customer understanding - Building relationships as product peers: Highlights the importance of collaboration and shared strategic goals between PMMs and PMs for cohesive product strategies - Crafting product visions and positioning in parallel: Discusses how product vision and positioning reciprocally inform and refine each other for market resonance and strategic clarity