Strategist, product marketer, and consulting leader with 10+ years experience in technology, social impact, and e-commerce, with companies such as Meta (Facebook, Instagram), Formative Consulting (with Microsoft, The Gates Foundation), Amazon, and KPMG Management Consulting. Caitlin has deep knowledge of the digital/social marketing, artificial intelligence (AI), social impact, and e-commerce space through owning projects from strategy to execution/implementation. Her core strengths are in devising and implementing product and marketing/sales strategy, with a focus on go-to-market (GTM), inbound research and insights development, and product roadmapping.