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Abhishek
Ratna
Head of Product Marketing
Protopia AI
Abhishek has led product marketing for TensorFlow, rolled out AI models at Meta, and marketed the big data and AI revolution at Databricks. He is an educator and advocate for product marketing and for embedding AI and LLMs in marketing workflows Abhishek has 14 years of experience spanning product marketing, demand generation, and developer marketing, along with 7 years of experience leading marketing for AI and analytics technologies.
12 June 2024 09:30 - 10:00
Marketing meets the terminator: Thriving in the era of AI-powered product marketing
Every advent in technology in the last 100 years has changed how information gets shared and ultimately how customers make decisions. Marketing and advertising professionals who acknowledge the new reality and adopt quickly tend to thrive and become a part of the new cycle of economic value creation. In this session, you will focus on YOU. This session is not about how to leverage ChatGPT for better copywriting (you already know that), but developing a personal framework that will allow you to not just survive but thrive in this new era of intelligent machines.