Tamara Grominsky is a product marketing and growth leader with over half a decade of experience bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at high tech companies. Her philosophy and approach to product marketing is centered on customer segmentation. A deep understanding of customers, their needs, and the value they seek drives everything she does, including go-to-market launch planning, pricing and packaging, and product adoption. Tamara has driven significant growth and change as a product marketing leader at Yellow Pages and FreshBooks, and Unbounce after progressing through the product marketing ranks to the C-suite. She is a storyteller and product champion, a passion developed during her Masters in Publishing and BA in English and Professional Writing.