September 17-18, 2019
Bespoke at Westfield
San Francisco

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Sept 17th - Agenda (STC)
Sept 18th - Agenda (STC)
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09:00 - Main Stage

Zero to 1.0: leading marketing for a developer product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:30 - Main Stage

Product Marketing For Innovation - How Facebook's AR/VR PMM Team Positions Products for the Future
Meaghan Fitzgerald, Head of Product Marketing, AR/VR Content, Facebook
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10:00 - Main Stage

The Importance of Storytelling in an Age of Automation
Gil Almeida, Global Senior Product Marketing, Uber
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10:30 - Main Stage

Product Marketing for 2-sided Marketplaces
Ashwin Somakumar, Head of Product Marketing, OpenTable
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11:00 - Stage One

How to become a Product Marketing Scientist
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar Inc
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11:00 - Stage Two

Data-Driven Story Telling That Actually Resonates (Really!)
Eugenia Alfonzo, Product Marketing Manager, Trello
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11:30 - Stage One

Simple Strategies to Cut Through the Noise and Engage a Distracted Sales Force with Consistency
Anthony Larkin, Director of Product Marketing, Akamai
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11:30 - Stage Two

Panel Session: Go-to-market best practices & strategies
Locke Truong, Head of Global Product Marketing, Ingram Micro
Mona Li, Product Marketing, Facebook
Donna Quinlan, Product Marketing Manager, Box
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12:00 - Stage One

How to nail product positioning when your company needs a refresh
Matt Allen, Sr. Director of Product Marketing, MarkLogic
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12:00 - Stage Two

Product Launch (and Land): Success stories and learnings
Seiyonne Suriyakumar, Senior Product Marketing Manager, HelloSign
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12:30 - Stage One

Using buyer and seller personas to empower your sales team
Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic
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12:30 - Stage Two

The Hero, the Villain, and The Yoda of Product Marketing
Stephanie Rogers, Product Marketing Manager, Expedia
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13:00 - Stage One

Turbocharge your growth with customer segmentation: How to build a focused customer strategy to drive alignment and momentum across your business
Tamara Grominsky, Director of Product Marketing, Unbounce
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13:00 - Stage Two

The Highs and Lows of Product Marketing
Thaise Skogstad, Director of Product Marketing, Anaconda Inc
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14:00 - Stage One

Driving "0 to 1" innovation as a product marketer
Angela Zhang, Product Marketing Lead, Gusto
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14:00 - Stage Two

Insight to Installs: How Art.com leveraged customer insight to deliver stellar go-to-market results
Ali McCourt Turhal, Director, Brand & Product Marketing, Art.com
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14:30 - Stage One

B2B Product Marketing in a Quickly Fragmenting Media Landscape
Jennifer Gomez, Director of Product Marketing, TiVo
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14:30 - Stage Two

Go-To-Market Strategy to win in the market
Anand Akela, VP, Product Marketing, Tricentis
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15:00 - Stage One

Learning from Startup Product Marketing at the Enterprise
Misha Rangel, Senior Product Marketing Manager, IBM
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15:00 - Stage Two

Craft your metrics for a competitive program
Nikhil Dhingra, Director of Product Marketing, ServiceTitan
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15:30 - Stage One

Why Product Marketing should adopt OKRs now?
Rahul Agarwal, Product Marketing Manager, Dell Boomi
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15:30 - Stage Two

PM vs. PMM - Where Do You Draw the Line?
Rene Kolga, Sr. Director of Product and Marketing, Nyotron
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16:00 - Stage One

Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Product Marketing Manager, Pluralsight
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16:00 - Stage Two

Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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09:00 - Main Stage

Product Led Growth: The Rise of the User
Kyle Poyar, VP, Market Strategy, OpenView Venture Partners
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09:30 - Main Stage

From Zero to Something: Bootstrapping Product Marketing
Aneel Lakhani, Interim VP Marketing, Freelance
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10:00 - Main Stage

Building a Product Marketing team from scratch
Vidhya Ravi, Director of Product Marketing, Automattic
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10:30 - Main Stage

How to use insights to influence the product roadmap
Aneri Shah, Product Marketing Manager, Facebook
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11:00 - Stage One

GTM Strategy - From 0 to 60 in 1 Quarter
Daniil Karp, Product Marketing Manager, Asana
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11:00 - Stage Two

Pay Attention to Awareness
Danny Spyra, Sr. Product Marketing Manager, Yahoo Finance
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11:30 - Stage One

Establishing the Product Marketing Function
Dave Kim, Group PMM, Lyft
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11:30 - Stage Two

Uber's next billion users
David Jennings, Senior Product Marketing Lead , Uber
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12:00 - Stage One

Scaling a PMM team at a fast-growing startup
Diana Smith, Head of Product Marketing, Segment
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12:00 - Stage Two

Establishing Product Marketing As Integral To Revenue Generation
Evan James, Head of Product Marketing, Skillz
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12:30 - Stage One

Grass Root Product Marketing, Transition to Life Style Brand
Fardad Niknam, Sr. Director of Product Marketing, Yokohama Tire
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12:30 - Stage Two

The Challenges of Emerging Tech for Product Marketers
Michael Richter, Director Product Marketing, Oracle
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13:00 - Stage One

B2B2C + B2C2B - Your New Formula For Success
Grace Kuo, Head of Product Marketing, Udemy
Liz Gonzalez, Director of Product Marketing, Copper
Julia Onken, Product Marketing Lead, Houseparty
Kristen Ribero, Head of Employer Marketing, Handshake
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13:00 - Stage Two

Product Marketing as a Skill and a Discipline
Greg Powell, Head of Brand and Product Marketing, Fundbox
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14:00 - Stage One

The Foundation of Retail Product Marketing: Product Data
Heather Burns, Head of Site Merchandising, Everyday Fashion, Walmart
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14:00 - Stage Two

5 Product Marketing Tips to Help Your Startup Cross the Chasm
Hugh McFall, Senior Product Marketing Manager, 3DR
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14:30 - Stage One

Does Product Marketing deserve a new name?
Isabelle Dumont, VP of Marketing, Arceo.ai
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14:30 - Stage Two

Moving from Features to What Customers Really Care About
Josh Gosliner, Director of Product Marketing, Juvo
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15:00 - Stage One

Building Global Products
Julia Kaplan, Product Marketing Manager, Uber
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15:00 - Stage Two

Presentation details coming soon...
Eric Petitt, Senior Director of Product Marketing, Glassdoor
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15:30 - Stage One

Presentation details coming soon...
Alexander Chahin, Head of Core Rider Product Marketing, Lyft
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15:30 - Stage Two

Driving engagement in professional communities
Kaitlin Yount, Director, Product Marketing, LinkedIn
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16:00 - Stage One

Presentation details coming soon...
Speaker to be announced soon…
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16:00 - Stage Two

Presentation details coming soon...
Speaker to be announced soon…
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