September 17-18, 2019
Bespoke at Westfield
San Francisco

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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September 17
September 18
Main Stage
Stage One
Stage Two
Sales Enablement
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08:20 - Main Stage

Chair Person Opening Remarks
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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08:30 - Main Stage

Zero to 1.0: leading marketing for a developer product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:00 - Main Stage

Product Marketing For Innovation - How Facebook's AR/VR PMM Team Positions Products for the Future
Meaghan Fitzgerald, Head of Product Marketing, AR/VR Content, Facebook
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09:30 - Main Stage

Becoming a Platform Product Marketer
Lisa Kant, Senior Director, Platform and Solutions Product Marketing, Zendesk
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10:00 - Main Stage

Product Marketing for 2-sided Marketplaces
Ashwin Somakumar, Head of Product Marketing, OpenTable
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10:30

Coffee Break

10:55 - Stage One

Chairperson Introduction
Ryan Goldman, VP of Product Marketing, Pendo
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11:00 - Stage One

How to become a Product Marketing Scientist
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar Inc
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11:00 - Stage Two

Uber's next billion users
David Jennings, Senior Product Marketing Lead , Uber
Julia Kaplan, Product Marketing Manager, Uber
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11:00 - Sales Enablement

Using buyer and seller personas to empower your sales team
Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic
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11:30 - Stage One

How to nail product positioning when your company needs a refresh
Matt Allen, VP, Corporate & Product Marketing, MarkLogic
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11:30 - Stage Two

Data-Driven Story Telling That Actually Resonates (Really!)
Eugenia Alfonzo, Product Marketing Manager, Trello
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11:30 - Sales Enablement

Embrace The Emotions: Enable Sales with Empathy, Authenticity, and Excitement
Roopal Shah, Vice President, Enablement, Salesforce
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12:00 - Stage One

Simple Strategies to Cut Through the Noise and Engage a Distracted Sales Force with Consistency
Anthony Larkin, Director of Product Marketing, Akamai
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12:00 - Stage Two

Panel Session: Go-to-market best practices & strategies
Locke Truong, Head of Global Product Marketing, Ingram Micro
Mona Li, Product Marketing, Facebook
Donna Quinlan, Product Marketing Manager, Box
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12:00 - Sales Enablement

Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Product Marketing Manager, Pluralsight
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12:30

Lunch Break

13:30 - Stage One

Turbocharge your growth with customer segmentation
Tamara Grominsky, Director of Product Marketing, Unbounce
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13:30 - Stage Two

Aligning Your Company's Product Marketing Department with the Rest of Your Company
Jeff Hardison, Head of Product Marketing, Clearbit
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13:30 - Sales Enablement

Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
Lisa Duncan, Director of Sales Enablement, Survey Monkey
Jean Huy, Head of Product Marketing, Cegid
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14:00 - Stage One

Product Launches at Salesforce
Chris O'Hara, VP Product Marketing, Salesforce
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14:00 - Stage Two

Insight to Installs: How Art.com leveraged customer insight to deliver stellar go-to-market results
Ali McCourt Turhal, Director, Brand & Product Marketing, Art.com
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14:00 - Sales Enablement

Presentation details coming soon
Trenton Bloom, Sales Enablement Manager, Zendesk
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14:30 - Stage One

B2B Product Marketing in a Quickly Fragmenting Media Landscape
Jennifer Gomez, Director of Product Marketing, TiVo
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14:30 - Stage Two

Go-To-Market Strategy to win in the market
Anand Akela, VP, Product Marketing, Tricentis
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14:30 - Sales Enablement

Conversations Not Content: How Sales Enablement Lost Its Way
Steve Mayernick, Head of Product Marketing, Guru
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15:00


15:30 - Stage One

Scaling a PMM team at a fast-growing startup
Diana Smith, Head of Product Marketing, Segment
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15:30 - Stage Two

PM vs. PMM - Where Do You Draw the Line?
Rene Kolga, Sr. Director of Product and Marketing, Nyotron
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15:30 - Sales Enablement

Using AI to Bridge the Sales & Marketing Gap
Speaker to be announced soon…
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16:00 - Stage One

Panel Session: To be announced soon
Francis Larkin, VP Product Marketing, InVision
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16:00 - Stage Two

Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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16:00 - Sales Enablement

Solving the Gap between Buyer Preferences and Seller Behaviours
Speaker to be announced soon…
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16:45 - Stage One

Making Product Marketing Stick: 6 PMM tools we built at Glassdoor to scale product marketing impact.
Eric Petitt, Senior Director of Product Marketing, Glassdoor
Gregg Miller, Senior Manager Product Marketing, Glassdoor
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16:30 - Stage Two

Presentation details coming soon
Ali Wiezbowski, Head of Driver Engagement Product Marketing, Uber
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16:30 - Sales Enablement

Driving Consistent and Predictable Interactions
Speaker to be announced soon…
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17:15 - Stage One

Craft your metrics for a competitive program
Nikhil Dhingra, Director of Product Marketing, ServiceTitan
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17:00 - Stage Two

Product Launch (and Land): Success stories and learnings
Seiyonne Suriyakumar, Senior Product Marketing Manager, HelloSign
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17:45 - Stage One

PMA Awards Ceremony
Product Marketing Alliance,
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17:45

Networking Drinks

08:20 - Main Stage

The State of Product Marketing Report: The Results
Product Marketing Alliance,
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08:30 - Main Stage

Presentation details coming soon
Laura Jones, Global Head of Product Marketing, Uber
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09:00 - Main Stage

Product Led Growth: The Rise of the User
Kyle Poyar, VP, Market Strategy, OpenView Venture Partners
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09:30 - Main Stage

From Zero to Something: Bootstrapping Product Marketing
Aneel Lakhani, Interim VP Marketing, Freelance
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10:00 - Main Stage

Building a Product Marketing team from scratch
Vidhya Ravi, Director of Product Marketing, Automattic
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10:30

Coffee Break

11:00 - Stage One

GTM Strategy - From 0 to 60 in 1 Quarter
Daniil Karp, Product Marketing Manager, Asana
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11:00 - Stage Two

Pay Attention to Awareness
Danny Spyra, Sr. Product Marketing Manager, Yahoo Finance
Tom Mansfield, Director Product Marketing, Visa
Aneri Shah, Product Marketing Manager, Facebook
Liz Gonzalez, Director of Product Marketing, Copper
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11:00 - Sales Enablement

Using AI to Bridge the Sales & Marketing Gap
Speaker to be announced soon…
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11:30 - Stage One

Establishing the Product Marketing Function
Dave Kim, Group PMM, Lyft
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11:30 - Stage Two

Panel Session: Important Considerations for Creativity and Innovation
Michael Richter, Director Product Marketing, Oracle
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11:30 - Sales Enablement

Promote a Customer Focused Culture
Speaker to be announced soon…
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12:00 - Stage One

The Highs and Lows of Product Marketing
Thaise Skogstad, Director of Product Marketing, Anaconda Inc
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12:00 - Stage Two

Market research as a super power for PMMs
Kerensa Hogan, Lead Product Marketing Manager, Twitter
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12:00 - Sales Enablement

Maximize every buyer interaction
Speaker to be announced soon…
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12:30

Lunch Break

13:30 - Stage One

B2B2C + B2C2B - Your New Formula For Success
Grace Kuo, Head of Product Marketing, Udemy
Julia Onken, Product Marketing Lead, Houseparty
Kristen Ribero, Head of Employer Marketing, Handshake
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13:30 - Stage Two

Grass Root Product Marketing, Transition to Life Style Brand
Fardad Niknam, Sr. Director of Product Marketing, Yokohama Tire
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13:30 - Sales Enablement

Providing sales team members with the right tools to do their jobs
Speaker to be announced soon…
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14:00 - Stage One

Presentation details coming soon...
Mike Polner, Global Head of Product Marketing, Uber Eats


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14:00 - Stage Two

5 Product Marketing Tips to Help Your Startup Cross the Chasm
Hugh McFall, Product Marketing Manager, Samsara
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14:00 - Sales Enablement

Getting the right salespeople on the team
Speaker to be announced soon…
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14:30 - Stage One

Does Product Marketing deserve a new name?
Isabelle Dumont, VP of Marketing, Arceo.ai
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14:30 - Stage Two

Moving from Features to What Customers Really Care About
Josh Gosliner, Director of Product Marketing, Juvo
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14:30 - Sales Enablement

Bridging the gap between marketing automation and CRM software
Speaker to be announced soon…
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15:00

Coffee Break

15:30 - Stage One

Why Product Marketing should adopt OKRs now?
Rahul Agarwal, Product Marketing Manager, Dell Boomi
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15:30 - Stage Two

The Challenges of Emerging Tech for Product Marketers
Michael Richter, Director Product Marketing, Oracle
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16:00 - Stage One

Disruptive go-to-market strategies for exponential growth
Pallavi Vanacharla, Head of Product Marketing, IoT, Twilio
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16:00 - Stage Two

Why PMMs Should Start Thinking Like CEOs
Christopher Hines, Head of Product Marketing, Zscaler
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16:30 - Stage One

Presentation details coming soon...
Maya Grossman, Strategic Adviser, Product Marketing, Google
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16:30 - Stage Two

Driving "0 to 1" innovation as a product marketer
Angela Zhang, Product Marketing Lead, Gusto
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17:00 - Stage One

Learning from Startup Product Marketing at the Enterprise
Misha Rangel, Senior Product Marketing Manager, IBM
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17:00 - Stage Two

Presentation details coming soon
Jared Schwitzke, Product Marketing, Springlabs
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17:30 - Stage One

Presentation details coming soon
Alexander Chahin, Head of Core Rider Product Marketing, Lyft
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