September 18-19, 2019
San Francisco

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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09:00
Reliably assessing the health of your opportunity funnel
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Suyog Deshpande, Director, Product Marketing for Analytics & AI, Salesforce
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09:30
Building Community in the Worlds Largest Professional Network
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Carrie Friedrich, Group Manager, Product Marketing, LinkedIn
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10:00
Scaling a PMM team at a fast-growing startup
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Diana Smith, Head of Product Marketing, Segment
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10:30
Coffee Break
11:00
Riding a hype wave. Enterprise go-to-market for AI-driven automation
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Veronika Andreeva, Product Marketing Manager, WorkFusion
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11:30
Building New Product Launch Strategies
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Alexis Miller, Global Product Marketing Manager, Adobe
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12:00
Video Marketing 101 for Product Marketers
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Vitaly Shter, Senior Director, Product Marketing, Vimeo
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12:30
Lunch
13:30
Building a Robust Product Marketing Team from Ground up
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Rohan Modi, Director, Product Marketing, Fiserv
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14:00
How a product marketer gets a seat at the pricing table
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Axel Kirstetter, VP of Product Marketing, Merrill Corporation
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14:30
Panel Session - Driving Customer Engagement Through Connected Sales and Marketing
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Anantha Ramachandran, Senior Product Marketing Manager, Microsoft
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15:00
Speaking Their Language: How to Localize a Global Brand
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Becky Roth, Product Marketing Manager, Expedia
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15:45
Coffee Break
16:15
Nailing Product Marketing amidst betas and split-tests
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Sarah Rapp, Manager of Product Marketing, MeetUp
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16:45
Panel Session - Building Products with the Customer in Mind
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Leticia Cheng, Senior Product Marketing Manager, , LinkedIn


Charleton Lamb, Senior Product Marketing Manager, Spotify
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17:45
Networking Drinks - Sponsored by the Product Marketing Alliance.
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09:00
The Secret to Becoming a Product Management & Marketing Dynamic Duo
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Allie Bollman, Senior Customer Marketing Manager, Doctor.com

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09:30
Building a Robust Product Marketing Team from Ground up
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Rohan Modi, Director, Product Marketing, Fiserv
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10:00
Increasing Revenue as Product Marketers
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10:30
Coffee Break
11:00
Bringing Products to Market with Customer Value add in Mind
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11:30
Creating campaigns that engage members to take action on their health
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12:00
Product marketing in B2B, testing and segmentation
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12:30
TL;DR: Simplifying Your Message for Maximum Impact
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13:00
Lunch
14:00
Connecting content to your bottom line
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14:30
Defining Your Product Audience
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15:00
Improving Conversion (and LTV) by Adding Steps to Checkout
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15:30
Coffee Break
16:00
The Product Marketer's Influence on the Product Roadmap
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16:30
Optimizing Marketing Automation to Create Personalized Journeys for Each Customer
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17:00
Integrating chat technology into product marketing strategy
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