Priya Ramamurthi is the Head of Platform Product Marketing at Okta, which she joined through its acquisition of Auth0 focusing on customer identity & access management (CIAM). Priya created the Platform Product Marketing team and focused on differentiating the platform through the efforts with developers, their ecosystem, including integration, channel partners and, cloud service providers. In addition to increasing new sales growth, Priya has also created a customer marketing function, including shaping a superior customer experience throughout the relationship lifecycle and converting customers into advocates. She also leads Okta's technical product marketing function to be a partner with solution engineers on enterprise deals.