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Spencer
Dent
Co-founder
Clozd
Spencer has extensive experience helping companies grow their revenues through global expansion, product line extension, and operational efficiency. He is the co-founder of Clozd, a premium win-loss services provider. Prior to Clozd, Spencer worked at Qualtrics where he was instrumental in defining its growth strategy and scaling global sales and marketing operations. Before Qualtrics, Spencer worked at Bain & Company, where he led projects that spanned Bain's strategy, salesforce effectiveness, go-to-market, customer experience, and performance improvement practices. Spencer holds an MBA from Duke University's Fuqua School of Business and a bachelor's degree in finance from Brigham Young University.
21 March 2024 12:15 - 12:45
Using win-loss analysis to fuel revenue growth
Win-loss analysis is an emerging best practice that helps elite product marketers accelerate the adoption and revenue growth of their products. When done correctly, win-loss analysis gives product marketers a data-driven view into why their sales team wins and loses deals, and it exposes the strategic changes that must be made to improve their win rate by as much as 50%. In this session, you'll explore best practices and case studies from companies that used win-loss analysis to improve their win rates and hit growth targets amidst macro-economic turmoil.