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Jason
Schifrien
Director of Ads Product Marketing
Roku
Jason serves as a Director of Ad Product Marketing for Roku. He leads a global team focused on launching new advertising products and features. Jason and his team are focused on products that allow advertisers to access the massive reach of Roku Media and drive performance for their KPIs. Him and his team focus on understanding customer and industry pain points and solving them through product-based solutions. Jason believes in being agile, it’s important to test, learn, and iterate to find true product market fit. He started his career at ESPN in account management, cross-platform media sales, and product marketing.
21 March 2024 16:00 - 16:30
From Siloed Efforts to Shared Triumphs: The Transformative Power of Cross-Functional Collaboration
Navigating the complex landscape of new product launches demands a collaborative spirit and a commitment to cross-functional partnership. By breaking down silos and fostering open communication, teams can harness the collective expertise and diverse perspectives to create innovative solutions that meet customer needs. Embracing a shared vision and celebrating successes along the way empowers teams launching new products to achieve remarkable outcomes, transforming siloed efforts into shared triumphs.