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Jarrad
Hubbard
Head of Product Marketing & Enablement
Incode
Jarrad has 15 years of product commercialization and GTM experience, currently serving as the Head of Product Marketing at Incode. He was previously with LinkedIn, Indeed and took Similarweb public. Jarrad has managed multidisciplinary teams in B2B and B2C, and enjoys working across commercial strategy and the product roadmap.
22 March 2024 10:15 - 10:45
Product Marketing in the age of the self-serve buyer
B2B customers now complete 70% of the buying process before speaking with Sales. In this presentation we will learn practical frameworks for how PMM can enable their colleagues in Marketing to be sellers. And to work within Marketing and across the organization to influence the customer experience at each step of the buyer’s journey.