21 March 2024 11:45 - 12:15
Why your Go-to-Market strategy should include plans to positively augment human creativity with AI
One of the greatest fears surrounding AI is its potential to replace human creativity and impact employment. As AI tools are rapidly implemented in an increasing number of products, it’s a matter of making sure that they are designed, positioned, launched, and sold as additive to the human experience and not subtractive. This is especially crucial in creative professions, where AI can be seen as competition instead of supportive tools.