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Bridget
Heaton
Head of Customer Marketing
Slack
Bridget Heaton is a marketer who found her niche in customer marketing and in building and scaling communities. She started her career in international education helping to administer ECA exchange programs and found early success there in events, social media marketing, and promoting advocacy amongst program participants. Bridget moved into marketing in education technology at Schoology. There, she started customer marketing and built the community, starting with 19 members and scaling it to 100 and then 4,000 educators. After, she joined Collibra, where she built the customer marketing function and launched their Data Citizens community, reaching 6,000 members in just 1 year. Currently, she is a Customer Marketing Lead at Slack focused on building the enterprise customer marketing program. Bridget holds a Bachelor's degree in Global Studies and French from St. Lawrence University.
22 March 2024 09:45 - 10:15
How customer marketing can transform your product marketing strategy today
The current economic landscape tells us that customer retention is just as important as ever, so in this session, you'll unravel the profound impact of customer-centric approaches on product marketing. This session is a strategic exploration of leveraging customer insights to propel your PMM strategy beyond conventional boundaries. Discover the transformative influence of: - Cultivating customer advocates - Unlocking powerful testimonials - Aligning product narratives with real-world success stories From refining targeting strategies to fostering brand loyalty, delve into the symbiotic relationship between customer marketing and PMM, unveiling the keys to sustained growth and market resonance. So, get ready for insights that will reshape the landscape, illustrating how customer-centricity can be the catalyst for an evolved and effective PMM strategy.