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Ryan
Graff
Director of Product Marketing
CometChat
Ryan Graff is a technology product marketer and has worked in open-source technology shops and B2B SaaS firms for the last 13 years. He's particularly passionate about product differentiation, messaging, positioning, segmentation, and developing GTM strategies for new products. He most recently established the product marketing function at CometChat, a Series A B2D firm that offers APIs and SDKs to mobile application developers. He has an MBA in strategy and marketing from the Northwestern University Kellogg School of Management.
10 April 2024 11:30 - 12:15
Workshop: Identifying product differentiators using the MUD framework
Join this unique workshop and learn how to uncover your product's characteristics that set it apart from its competitors in the market. You'll become the master of: - Market positioning - Market expansion - Proving price value