November 19-20, 2020
Hilton Garden Inn Denver Union Station

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Agenda Day 1
Agenda Day 2
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09:00

Zero to 1.0: leading marketing for a developer product at Google
Martin Aguinis, Head of Global Marketing, Flutter, Google
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09:30

The Evolution of Product Marketing
Ashirwaad Badami, Director of Product Marketing, Criteria Corp
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10:00

The Power of Inbound Marketing
Alvin (Chip) Bell, Senior Product Marketing Manager, BOLD
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10:30

Coffee Break

11:00

Why You Should Own Pricing, Even if You Know Nothing About Pricing
Kevin Zentmeyer, Director of Product Marketing, Ibotta
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11:30

When Personas Shift
Lizzie de Cantor, Senior Product Marketing Manager, InVision
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12:00

Segments, Personas, Jobs-to-be-Done Oh My!
Laura Oppenheimer, Senior Director of Marketing, Quizlet
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12:30

Lunch Break

13:30

Subscription is Not the End Goal
Anand Patel, Senior Product Marketing Manager, TeamSnap
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14:00

Principle Based Product Marketing
Douglas Weatherhead, Director, Product Marketing, Medable
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14:30

WTF should a PMM know about SEO?
Alex Babar, Senior Product Marketing Manager, Ping Identity
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15:00

Coffee Break

15:30

What Product Marketing has taught me about Improv and Stand-Up Comedy
Gary M. Galloway, Head of Product Marketing, Netsertive
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16:00

Paving the Customer’s Path to Your Solution
Shawn Jaques, Director of Product Marketing, Testim.io
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16:30

From Messaging to a Story
Suzy Meriwether, Senior Global Product Marketing Practice Leader, IBM
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17:00

Networking Drinks
Agenda Day 2

09:00

Leveraging Customer-Fueled Insights to Reach Go-to-Market Gold
Eric Thum, Director, Go-toMarket Strategy and Product Marketing, Salesforce
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09:30

Market Intelligence - The Whys and the Hows
Valerie Bonaldo, Manager, Market Intelligence, Interactions
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10:00

Hacking your Product Marketing Career
Vijay Damojipurapu, Head of Marketing & Product, Vimana
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10:30

Coffee Break

11:00

Don't F*** the Customer: Deliver more Value by Building your Customer Empathy
Ada Chen, Product Marketing Manager, Confluence, Atlassian
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11:30

The Best Story Sells More: How to Make Your Move from Message Maps
Kari Nelson, Director of Product Marketing, Cherwell Software
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12:00

Enterprise Growth Tactics - Reaching the Fortune 500
Jonathan Pearlstein, Sr. Director, Enterprise Marketing, Virta Health
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12:30

Lunch Break

13:30

Marketing and Sales are BFFs. What about PMMs?
Mishaal Murawala, Vice President of Marketing, TimeClock Plus
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14:00

How to OEM PMM
Chase Doelling, Director, Strategic Alliances, JumpCloud
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14:30

Collaborating Across Teams with Go-to-Market Release Framework
Megan Sullivan-Jenks, Sr. Director of Brand & Product Marketing, Choozle
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15:00

What Doing Puzzles during COVID-19 Lockdown Taught Me About Messaging and Positioning
Kristen Ditsch, Product Marketing Manager, Conga
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15:30

Coffee Break
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