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Richard
Whitehead
Director of Product Marketing
Adobe
As the Director of Product Marketing at Adobe, Richard leads a team of product marketers who are responsible for developing and executing the go-to-market strategy for Adobe Workfront, the leading enterprise work management solution. He has over 20 years of experience in product marketing, product management, and engineering, with a focus on Cloud, Martech, and SaaS solutions. Richard is passionate about taking complex ideas and making them easy to understand, and delivering world-class solutions that span cloud, marketing, mobile, social, and big data. Richard has successfully driven revenue growth, customer retention, and market expansion for Adobe Workfront, as well as contributing to the due diligence and completion of multiple acquisitions. Richard has authored numerous articles, blogs, and industry books, and earned multiple certifications and honors, including an Executive MBA from Quantic School of Business and Technology.
10 April 2024 16:45 - 17:15
How to be best friends with your product team
Throughout this session, you will embark on an exploratory journey, uncovering the intricacies of product marketing and product management. You will focus on how these domains intertwine to shape the product roadmap, from ideation to launch and beyond. You'll unravel strategies for seamless collaboration, effective communication frameworks, and methods to synchronize these functions for optimal product innovation and market success.