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Rachael
Cistola
Strategic Customer Success Manager
Stack Overflow
Rachael is an accomplished Software-as-a-Service (SaaS) and Unified Communications-as-a-Service (UCaaS) client representative with expertise in financial reporting, digital advertising, video communication, enablement, and the developer and engineering industries. Leveraging a degree in business and computer information systems, she has successfully driven increased long-term corporate profitability by combining software product knowledge with a deep understanding of client business priorities. As an energetic customer advocate, she continuously strives to deliver exceptional results and ensure client satisfaction.
10 April 2024 11:00 - 11:30
Synergy for success: What product marketing can learn from customer success managers
Dive into the symbiotic relationship between product marketing and customer success, exploring how these roles can come together to create value for customers. Hear real examples of successful collaborations with customer success managers that have not only enhanced our customers’ experiences but also provided invaluable insights that have shaped our product roadmap. You'll discuss strategies for tapping into the wealth of knowledge held by customer success teams to inform product development, positioning, and go-to-market strategies. Key takeaways: - Foster a collaborative, trusting relationship between product marketing and customer success - Utilize customer feedback and success stories to inform strategy - Influence a customer-centric product roadmap