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Melissa
Garcia
Product Marketing Expert
Senior Product Marketing Leader. GTM Expert in Martech and Fintech spaces. People Manager and Leader. PMA Brand Ambassador and Expert in Residence. Known for positioning and messaging strategy in B2B, B2C, and B2B2C markets. Has worked with scale-up start-ups and enterprise companies like Access Development, Streampage, BBB, Allstate, and Wyndham Resorts.
10 April 2024 14:00 - 14:30
The power of personas, positioning and personalization
From understanding the diverse personas that make up your audience to crafting compelling positioning strategies that resonate to employing personalized approaches for tailored interactions, this session offers a comprehensive guide to elevate your product marketing game. Leave with the power to forge lasting connections with your customers.