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Matthew
Tansey
Global Director of Product Marketing
JLL Technologies
Matt is a product marketing leader with 20 years of experience in bringing SaaS products to global markets. He is currently the Head of Product Marketing for JLL's Facility Management SaaS program, where he oversees the messaging, positioning, pricing, and go-to-market activities in North America, EMEA, and APAC. Matt leverages market insight to inform product and GTM strategy and propel new market entry and expansion. He is passionate about building powerful teams and products that are sustainable and make people's lives better. He thrives on empowering the customer's voice and fostering cross-functional synergy among sales, product, operations, and marketing. Matt holds an MBA from the University of Toronto and has a background in cognitive psychology. He has also served as a community sustainability and economic development advisor in the Peace Corps.
10 April 2024 15:45 - 16:15
Applying the lessons of cultural integration to product marketing
What can volunteer work in the jungles of Central America teach us about product marketing? It turns out, quite a lot. In this presentation, you will be told the story of how adapting to cultural and linguistic landscapes, while living in a small indigenous community, can transform your PMM skills. This talk will discuss cultural empathy, language translation, and an ability to operate with limited resources, which is fundamental to creating resonant marketing narratives and new market opportunity. From working with community cooperatives to global corporations, many of the same lessons underlie success.