With more than two decades of proven track record and experience in B2B AI, SaaS, IaaS, and Cloud, Liza Adams has held marketing executive roles at industry leaders like Smartsheet, Juniper Networks, Pure Storage, Brocade (now Broadcom), Level 3 (now Lumen), and Encompass Technologies. As a Managing Partner at GrowthPath Partners, she serves high-growth businesses as a fractional CMO, a go-to-market strategist, or an AI advisor. Liza is a strategic thinker who has helped many companies navigate major industry inflection points as they enter new markets, innovate, and defend their market positions. Her expertise goes beyond strategy; she transforms marketing teams into growth engines and builds compelling brand stories. A recognized thought leader in the AI space, Liza is a prolific writer and public speaker. Her work focuses on inspiring what’s possible with AI in strategic go-to-market and marketing use cases, ensuring responsible use, and accelerating and scaling AI adoption.