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Larry

Goldman

Director of Product Marketing

Progress

Larry is an accomplished marketing leader with 25+ years in enterprise software, SaaS, services, and technical B2B marketing. He is skilled in product marketing, strategic business planning, sales enablement, demand generation, and technical communication, with an extensive background in content marketing. Larry's product marketing experience spans over 30 successful product launches (enterprise, SaaS, e-learning, and middleware) from conception to post-release market expansion. He has an established record of team building and management since 2004, with a stellar reputation for cross-department collaboration, data-based decisions, and customer-driven solutions.

10 April 2024 09:30 - 10:00

The struggle for product marketing metrics Is real - let’s fix that

Do the sales and marketing OKRs and KPIs give you a severe case of “metrics envy?” You’re not alone. Most product marketers are challenged to define easy-to-digest and monitor measures like revenue and Marketing Qualified Leads. Because leadership wants to understand what you and your team have contributed to the larger business goals, you are often forced to declare KPIs that feel insubstantial or nonrepresentative of your output. In this talk, you’ll cover the basic options you have for durable and meaningful metrics, what top marketers are doing, and how to creatively think about the metrics you want to use to prove productivity and relevance.