Feel like you are often getting praise and thanks from your cross-functional partners, but still need to fight for your seat at the table? You’re probably doing most things right. There’s just one key mindset shift you need to make to be viewed as a strategic leader, rather than a service partner. To have your voice heard and respected, you have to start thinking and acting like a General Manager (GM) of your products. You have to broaden your scope to thinking about marketing, product, and sales performance holistically – not individually. In this keynote, you'll uncover how to win the respect of executive leaders and effectively influence: - Product roadmap - Sales motions - Marketing campaigns