Embark on an immersive exploration of the pivotal role product marketing managers play in startups, delving into their unique position as the "First Marketer" and discerning key priorities. You'll navigate the uncharted landscape of being a PMM in a startup, uncovering similarities and differences compared to enterprise-level roles. Learn how to develop a strategic plan of attack, from building a flexible PMM organization to scaling safely during hyper-growth and managing inevitable contractions. This session culminates in a reflective examination of whether the startup path is right for you, providing insights into evaluating opportunities, making the leap, and exiting without burning out.