Holly Spiers is the VP of Product Marketing for KX, a company at the forefront of database management and analytics. With over 10 years of experience in marketing and communications in the technology sector, Holly helps bring to market solutions that truly make a difference in advancement of world’s systems and data. During her career, Holly has worked throughout marketing, communications, and public relations roles in various industries including tourism and hospitality, healthcare, oil and gas, and cyber security and risk management. She has developed a reputation for fostering strong, collaborative teams and collaborating across the organization. Holly’s expertise lies in understanding complex technical products and translating them into compelling market propositions that resonate with customers and stakeholders. Holly holds a Bachelor of Arts in Broadcast Journalism and English from the University of Nevada, Reno.