Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Carrie
Koos
Associate Director of Technical Product Marketing
Stack Overflow
Carrie is a product marketing leader and storyteller building trust, driving value, and communicating technical concepts in simple ways. She is a curious problem-solver and driven workhorse with 10+ years of marketing experience ranging from nonprofit and higher education to B2B enterprise and SaaS, including 5+ years working in the agency arena working with a range of B2B clients in SaaS and professional services, including those with more technical and complex subject matter. Carrie is laser-focused on growth, differentiation, enablement, and customer advocacy, crafting compelling content for IT and learning technology platform audiences.
10 April 2024 11:00 - 11:30
Synergy for success: What product marketing can learn from customer success managers
Dive into the symbiotic relationship between product marketing and customer success, exploring how these roles can come together to create value for customers. Hear real examples of successful collaborations with customer success managers that have not only enhanced our customers’ experiences but also provided invaluable insights that have shaped our product roadmap. You'll discuss strategies for tapping into the wealth of knowledge held by customer success teams to inform product development, positioning, and go-to-market strategies. Key takeaways: - Foster a collaborative, trusting relationship between product marketing and customer success - Utilize customer feedback and success stories to inform strategy - Influence a customer-centric product roadmap