This hands-on session will explore how you can leverage the power of gen AI tools to supercharge your go-to-market planning, channel strategies, and product launches while maintaining a customer-centric mindset. By the end of this session, you will have had the opportunity to use generative AI tools and experience their potential firsthand. Key takeaways: - Understand the possibilities and limitations of gen AI in product marketing, and how to leverage it effectively across various functions - Learn best practices for using gen AI to enhance go-to-market planning, channel strategies, and launch execution while keeping customers at the center - Gain insights into how to integrate AI-generated content and insights with human expertise, empathy, and strategic thinking to create compelling and authentic connections with your customers - Explore tips and tricks for using popular gen AI tools, including free options, to streamline and optimize your workflows