Maureen West is Director of Product Marketing at Cytel, the leader in innovative analytical software for clinical trial design that recently launched a new platform to streamline the end-to-end statistical design process. Maureen started her product marketing career perfecting the art of launch while learning the details of business operations, connecting to target buyers, and creating stories so people can recognize their business problems. Prior to making the switch to the pharma industry, Maureen spent much of her career in MarTech learning the ins and outs of marketing strategy and operations. Her favorite projects focus on defining differentiators, win/loss, and making tech relatable. She lives outside of Indianapolis, Indiana