November 16, 2022
Chicago

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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08:45

Chair Person Opening Remarks
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar
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09:00

How to become a product marketing scientist
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar
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09:30

Intimacy = Empathy
Tamara Niesen, Head of Product Marketing, Shopify Plus
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10:00

8 Steps to Build and Scale Product Marketing
Brittany Clark, Head of Product Marketing, Zapier
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10:30

Coffee Break

11:00

Presentation to be announced
Laura Varela, Product Marketing & G2M Solutions, Enterprise Segment Lead, Braintree
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11:30

Learning to Listen: How to incorporate the voice of the customer into your Product Marketing strategy
Kristina Volovich , Product Marketing Manager, Audible for Business, Amazon
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12:00

What product marketing can learn from brand strategy
Laura Oppenheimer, Head of Product Marketing, Quizlet
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12:30

Lunch

13:30

Competitive Intelligence 101: Beat your competition.
Clint Buechler, Senior Product Marketing Manager, Formstack
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14:00

Better Together: How technology partnerships drive happiness.
Sangeeta Walsh, Director, Platform and Analytics Product Marketing, RingCentral
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14:30

8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-founder, Clozd
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15:00

Coffee Break

15:30

Augmenting Product Marketing, Launching a new Product Inside a Billion Dollar Company
Matt Sheridan, Sr. Director Augmented Reality Product Marketing & Field Execution, PTC
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16:00

Becoming a Translator for the C-Suite
Brian Kracik, Sr. Director Product Marketing, Oracle
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16:30

Jumpstart Product Adoption With These Demand Gen Tactics
Clayton Pritchard, Product Marketing Manager, LinkedIn
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17:00

Networking Drinks

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