November 11-12, 2019
Morningstar Global HQ
Chicago

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Workshop Nov 13
November 11
November 12
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08:45

Chair Person Opening Remarks
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar
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09:00

How to become a product marketing scientist
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar
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09:30

Intimacy = Empathy
Tamara Niesen, Head of Product Marketing, Shopify Plus
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10:00

8 Steps to Build and Scale Product Marketing
Brittany Clark, Head of Product Marketing, Zapier
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10:30

Coffee Break

11:00

Presentation to be announced
Laura Varela, Product Marketing & G2M Solutions, Enterprise Segment Lead, Braintree
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11:30

Learning to Listen: How to incorporate the voice of the customer into your Product Marketing strategy
Kristina Volovich , Product Marketing Manager, Audible for Business, Amazon
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12:00

What product marketing can learn from brand strategy
Laura Oppenheimer, Head of Product Marketing, Quizlet
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12:30

Lunch

13:30

Competitive Intelligence 101: Beat your competition.
Clint Buechler, Senior Product Marketing Manager, Formstack
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14:00

Better Together: How technology partnerships drive happiness.
Sangeeta Walsh, Director, Platform and Analytics Product Marketing, RingCentral
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14:30

8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-founder, Clozd
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15:00

Coffee Break

15:30

Augmenting Product Marketing, Launching a new Product Inside a Billion Dollar Company
Matt Sheridan, Sr. Director Augmented Reality Product Marketing & Field Execution, PTC
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16:00

Becoming a Translator for the C-Suite
Brian Kracik, Sr. Director Product Marketing, Oracle
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16:30

Jumpstart Product Adoption With These Demand Gen Tactics
Clayton Pritchard, Product Marketing Manager, LinkedIn
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17:00

Networking Drinks

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November 12

08:45

Chair Person Opening Remarks
Raechel Lambert, Partner, Olivine Marketing
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09:00

Crafting a GTM for a new market for your company – Fitbit’s Entry To Healthcare
Amit Joshipura, Head of Product Marketing, Fitbit
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09:30

Adventures of Building a Product Marketing Team
Nate Brown, Director, Product Marketing & Strategy, FlatIron Health
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10:00

Breaking & Entering: Reinventing Your Story after an Acquisition
Gwendolyn Smith, Senior Manager, Product Marketing, Litera Microsystems
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10:30

Coffee Break

11:00

Uplevel Your (Product) Marketing Career
Robin Pam, Director, Product Marketing, Optimizely
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11:30

Unique Challenges of Product Marketing in Legal Technology
Jennifer Roberts, Product Marketing Manager, Everlaw
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12:00

Principle Based Product Marketing
Douglas Weatherhead, Director Product Marketing, Medable
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12:30

Lunch

13:30

The 5 Key Product Marketing 'Personas' Behind an Award-Winning Go-to-Market Team
Yoni Solomon, Head of Product Marketing, G2
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14:00

The Art of NOT Launching a Product: Lessons learned from abandoning a product launch
Paul Lenser, Product Marketing Manager, Sprout Social
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14:30

Avoiding the echo chamber: How feedback leads to more effective, data-driven marketing messages
Sarah Din, Director Product Marketing, Survey Monkey
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15:00

Coffee Break

15:30

Modern Product Marketing: How to use Storytelling to Appeal to Prospects, Connect with Customers, and Take Your Product Marketing Team to the Next Level
Anna Schena, Director, Growth Marketing, Narrative Science
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16:00

Inspiring the Next (Cloud) Generation of Users
Dan O'Farrell, Sr. Director, Product Marketing, IGEL Technology
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16:30

Mind the Gap: Bridging the Divide between Sales & Marketing
Maggie McCann, Director Product Marketing, Centro
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17:00

Customer-centric is just a Buzz Word: Why Jargon Confuses Product Marketing
Cait Finnigan Brittain, Senior Product Marketing Manager, LendingClub
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Workshop Nov 13

09:30 - 12:30

Nov-13 - Duration: 3h
The Essential Product Marketer's Guide to Positioning and Messaging
Raechel Lambert, Partner, Olivine Marketing
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