November 13-14, 2019
Chicago

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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09:00

Reliably assessing the health of your opportunity funnel
Suyog Deshpande, Director, Product Marketing for Analytics & AI, Salesforce
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09:30

Building Community in the Worlds Largest Professional Network
Carrie Friedrich, Group Manager, Product Marketing, LinkedIn
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10:00

Scaling a PMM team at a fast-growing startup
Diana Smith, Head of Product Marketing, Segment
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10:30

Coffee Break

11:00

Riding a hype wave. Enterprise go-to-market for AI-driven automation
Veronika Andreeva, Product Marketing Manager, WorkFusion
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11:30

Building New Product Launch Strategies
Alexis Miller, Global Product Marketing Manager, Adobe
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12:00

Video Marketing 101 for Product Marketers
Vitaly Shter, Senior Director, Product Marketing, Vimeo
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12:30

Lunch

13:30

Building a Robust Product Marketing Team from Ground up
Rohan Modi, Director, Product Marketing, Fiserv
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14:00

How a product marketer gets a seat at the pricing table
Axel Kirstetter, VP of Product Marketing, Merrill Corporation
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14:30

Panel Session - Driving Customer Engagement Through Connected Sales and Marketing
Anantha Ramachandran, Senior Product Marketing Manager, Microsoft
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15:00

Speaking Their Language: How to Localize a Global Brand
Becky Roth, Product Marketing Manager, Expedia
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15:45

Coffee Break

16:15

Nailing Product Marketing amidst betas and split-tests
Sarah Rapp, Manager of Product Marketing, MeetUp
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16:45

Panel Session - Building Products with the Customer in Mind

Leticia Cheng, Senior Product Marketing Manager, , LinkedIn


Charleton Lamb, Senior Product Marketing Manager, Spotify
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17:45

Networking Drinks - Sponsored by the Product Marketing Alliance.

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09:00

The Secret to Becoming a Product Management & Marketing Dynamic Duo
Allie Bollman, Senior Customer Marketing Manager, Doctor.com

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09:30

Building a Robust Product Marketing Team from Ground up
Rohan Modi, Director, Product Marketing, Fiserv
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10:00

Increasing Revenue as Product Marketers


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10:30

Coffee Break

11:00

Bringing Products to Market with Customer Value add in Mind

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11:30

Creating campaigns that engage members to take action on their health

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12:00

Product marketing in B2B, testing and segmentation

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12:30

TL;DR: Simplifying Your Message for Maximum Impact

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13:00

Lunch

14:00

Connecting content to your bottom line

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14:30

Defining Your Product Audience

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15:00

Improving Conversion (and LTV) by Adding Steps to Checkout

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15:30

Coffee Break

16:00

The Product Marketer's Influence on the Product Roadmap

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16:30

Optimizing Marketing Automation to Create Personalized Journeys for Each Customer

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17:00

Integrating chat technology into product marketing strategy

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