October 16-17, 2019
Boston

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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October 16
October 17
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08:45

Chairperson opening remarks
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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09:00

Developing a Product Marketing strategy for a mobile app
Julie Osborn, Senior Product Marketing Manager, Etsy
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09:30

Developing a Product Marketing Strategy for a Freemium Product
Alex Girard, Product Marketing Manager, HubSpot
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10:00

The science and art of story telling
Jeevan Patil, Head of Product Marketing, Cisco Meraki
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10:30

Coffee Break

11:00

Data and Competitive Intelligence (CI) for Product Innovation: Enterprise v. Startups
Alejandro Rodriguez, Senior Product Marketing Manager, GoDaddy
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11:30

How to Create a B2B Influencer Strategy
Sunita Khatri , Sr Manager, Product Marketing , ServiceNow
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12:00

4 Steps to Sharpen Your Go-to-Market Focus With Customer Segmentation
Joe Andrews, VP, Product and Solution Marketing, InsideView
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12:30

Lunch

13:30

How to Make Product Marketing a Strategic function at your workplace
Parag Pathak, Team Lead, Product Marketing, IBM
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14:00

Hot Mess Marketing -- From Complexity to Clarity
Angelia McFarland, Senior Consultant Product Marketing, Dell EMC
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14:30

Inspiring the Next (Cloud) Generation of Users
Dan O'Farrell, Senior Director, Product Marketing, IGEL Technologies
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15:00

Winning Product Messages during a Rebrand
Steven Rahman, Senior Director, Product Marketing, App Annie
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15:30

Coffee Break

16:00

Product Marketing Strategies for Analyst Relations
Daniel Kuperman, Director of Product Marketing, Snowflake
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17:00

Networking Drinks

08:45

Chairperson opening remarks
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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09:00

Creating Effective Product Marketing Demonstrations: Some Dos, Some Don'ts.
Alain Mowad, Senior Product Marketing Manager, Contact Center, RingCentral
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09:30

Successful Transition to Subscription: Rubrik Go Case Study
Mehul Sahni, Senior Product Marketing Manager, Rubrik
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10:00

Presentation to be announced soon
Kelly Esten, Director of Product and Partner Marketing, Toast
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10:30

Coffee Break

11:00

Crush CX with Human-Center Design
Arik Abel, Sr. Mgr, Product Marketing | Innovation Strategy & GTM Lead, Lenovo Software
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11:30

What Sheep, Bake Offs, and My Grampa Have Taught Me About Product Positioning
Rachel Rapoza, Product Marketing Manager, Kronos
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12:00

Product Marketing in an industry that started it all
Duong Tran, Product Marketing Manager, Wave HQ
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12:30

A Go-To-Market for All: How to leverage and align organizations to GTMs
Holly Watson, Associate Director of Product Marketing, Sprinklr
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13:00

Lunch

14:00

We do that here?! - Best Practices of Sales Enablement
Arianna Valentini-Huffield, Product Marketing Manager, Syncsort
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14:30

Presentation to be announced soon
Aaron Brennan, Director of Product Marketing, airSlate
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15:00

Why Product Marketing Must be the Center of the World
Jeff Aboud, Director of Product Marketing, Kenna Security
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15:30

Coffee Break

16:00

Woman in the Middle: The People Aspect of Product Marketing
Natalia Godyla, Product Marketing Manager, Devo
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16:30

Presentation to be announced soon
Speaker to be announced soon…
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