October 15-16, 2020
Boston

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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08:45

Chair Person Opening Remarks
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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09:00

Developing a Product Marketing strategy for a mobile app
Julie Osborn, Senior Product Marketing Manager, Etsy
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09:30

Developing a Product Marketing Strategy for a Freemium Product
Alex Girard, Product Marketing Manager, HubSpot
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10:00

The science and art of story telling
Jeevan Patil, Head of Product Marketing, Cisco Meraki
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10:30

Coffee Break

11:00

Simple Strategies to Cut Through the Noise and Engage a Distracted Sales Force with Consistency
Anthony Larkin, Director of Product Marketing, Akamai
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11:30

8 Tips for Effective Win-Loss Analysis
Spencer Dent, Founder, Clozd
Andrew Peterson, Co-founder, Clozd
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12:00

4 Steps to Sharpen Your Go-to-Market Focus With Customer Segmentation
Joe Andrews, VP, Product and Solution Marketing, InsideView
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12:30

Lunch

13:30

How to Make Product Marketing a Strategic function at your workplace
Parag Pathak, Team Lead, Product Marketing, IBM
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14:00

Workshop: Hot Mess Marketing -- From Complexity to Clarity
Angelia McFarland, Senior Consultant Product Marketing, Dell EMC
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15:00

Coffee Break

15:30

Inspiring the Next (Cloud) Generation of Users
Dan O'Farrell, Senior Director, Product Marketing, IGEL Technology
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16:00

The mystery behind Product Marketing - why and what we need to do about it
Shirin Shahin, Product Marketing Leader & Consultant, Shirin Shahin LLC
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16:30

Product Marketing Strategies for Analyst Relations
Daniel Kuperman, Director of Product Marketing, Snowflake
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17:00

Building a Data Driven Win-Loss Program
Kelly Esten, Director of Product and Partner Marketing, Toast
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17:30

Data and Competitive Intelligence (CI) for Product Innovation: Enterprise v. Startups
Alejandro Rodriguez, Senior Product Marketing Manager, GoDaddy
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18:00

Happy Hour
Previous Agenda Day 2

08:45

Chairperson Opening Remarks
Shirin Shahin, Product Marketing Leader & Consultant, Shirin Shahin LLC
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09:00

Creating Effective Product Marketing Demonstrations: Some Dos, Some Don'ts.
Alain Mowad, Senior Product Marketing Manager, Contact Center, RingCentral
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09:30

Two Peas In A Pod - What We've Learned About a Successful Partnership Between Product Marketing and Product Management
Ali Hanyaloglu, Senior Director Product Marketing, Coveo
Alana Hagarty , Senior Product Marketing Manager, Coveo
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10:00

A Go-To-Market for All: How to leverage and align organizations to GTMs
Holly Watson, Associate Director of Product Marketing, Sprinklr
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10:30

Coffee Break

11:00

Crush CX with Human-Centered Design
Arik Abel, Senior Product Marketing Manager, TiVo
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11:30

We do that here?! - Best Practices of Sales Enablement
Arianna Valentini-Huffield, Product Marketing Manager, Syncsort
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12:00

Product Marketing in an industry that started it all
Duong Tran, Product Marketing Manager, Tucows
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12:30

Lunch

13:30

Why Product Marketing Must be the Center of the World
Jeff Aboud, Director of Product Marketing, Kenna Security
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14:00

Cross Organizational Alignment using OKR's: LastPass Case Study
Aaron Brennan, Director of Product Marketing, airSlate
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14:30

Woman in the Middle: The People Aspect of Product Marketing
Natalia Godyla, Product Marketing Manager, Devo
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15:00

Coffee Break

16:00

How to build an in-house implementation dream team
Guilda Hilaire, Senior Product Marketing Manager, Salesforce
Chris O'Hara, VP Product Marketing, Salesforce
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Previous Workshop

09:30 - 12:30

Oct-15 - Duration: 3h
The Essential Product Marketer's Guide to Positioning and Messaging
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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