16 May 2024 10:00 - 10:30
How to drive more impactful GTM strategies with market & customer insights
In this session you will learn how to drive more impactful GTM strategies with market and customer insights. Fiona will walk you through what makes a strong go-to-market strategy then I’ll dive into five practical ways to use market & customer insights to inform your strategy & execution. And while this is all intuitive to someone who lives and breathes research, it might not be for everyone - so I’ll make sure you have tangible steps for getting started today.