September 10-11, 2020
Hotel Grand Krasnapolsky
Amsterdam

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Day 1
Day 2
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09:00

Obviously Awesome
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:00

Getting Naked: Driving Global Product Adoption with Radical Transparency.
Tessa Pettman, Head of Product Marketing, TransferWise
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10:30

Coffee Break

11:00

Presentation to be announced
Vakis Rigas, Head of Product Marketing, Software, Typeform
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11:30

Data Crunching: How to Measure Impact of Product Marketing on User Engagement
Anja Obermüller, Head of Product Marketing, Runtastic GmbH
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12:00

Expanding the Target Audience: Our Journey Launching a Feature for a New User Group
Corinna Maier, Product Marketing Manager, Phrase
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12:30

Lunch Break

13:30

Creating Disability Inclusion
Hannah Frankl, Product Marketing Manager, Google
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14:00

Why your Brand Lead will Love you, and what you can Learn from Brand.
Stuart Shingler, Director of Product Marketing and Demand Generation, Tink
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14:30

Presentation to be announced
Irshad Raihan, Director of Product Marketing, Red Hat
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15:00

Coffee Break

15:30

How can you use Storytelling to Lead, especially with Limited Authority
Aman Bhatti , Director of Propositions, Sky
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16:00

Panel Session: The Always Evolving role of Product Marketing and what it takes to Succeed in PMM
Jesse Choo, Product Marketing Manager, Webfleet Solutions
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17:00

Networking Drinks
Day 2

09:00

The Strategic role of PMM in creating a Customer Centric Culture
John Clark, Global Head of Product and Portfolio Marketing, HERE Technologies
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09:30

Selling to Developers
Louis Debatte-Monroy, Head of Product Marketing - Enterprise & Developers, TomTom
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10:00

Going from Product to Portfolio
Julia Hurwitz, Senior Director Product Marketing, Diligent
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10:30

Coffee Break

11:00

Go from Vanity to Sanity Metrics
Suyog Deshpande, Head of Product Marketing, Amplitude
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11:30

Product Marketing for Younger Audiences: Navigating the Landscape of Trust & Security
Aashima Praveen, Senior Product Marketing Manager, Revolut
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12:00

Product Marketing Lessons from Building an App Marketplace
Gabrielle Smith, Director of Product Marketing , Aircall
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12:30

Lunch Break

13:30

Presentation to be announced
Aurélie Genet, Senior Product Marketing Manager, Skyscanner
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14:00

Monitoring Users & Their Satisfaction: Why it's Key
Esther Lozano, Product Marketing Manager, Sematext
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14:30

Presentation to be announced
Camilla Boyer, Head of Marketing, re:infer
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15:00

Coffee Break
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