May 26-27, 2021
Amsterdam

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Day 1
Day 2
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09:00

Obviously Awesome
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:00

Getting Naked: Driving Global Product Adoption with Radical Transparency.
Tessa Pettman, Head of Product Marketing, TransferWise
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10:30

Coffee Break

11:00

Presentation to be announced
Vakis Rigas, Head of Product Marketing, Software, Typeform
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11:30

Data Crunching: How to Measure Impact of Product Marketing on User Engagement

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12:00

Expanding the Target Audience: Our Journey Launching a Feature for a New User Group
Corinna Maier, Product Marketing Manager, Phrase
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12:30

Lunch Break

13:30

Creating Disability Inclusion
Hannah Frankl, Product Marketing Manager, Google
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14:00

Why your Brand Lead will Love you, and what you can Learn from Brand.
Stuart Shingler, Director of Product Marketing and Demand Generation, Tink
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14:30

Presentation to be announced
Irshad Raihan, Director of Product Marketing, Red Hat
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15:00

Coffee Break

15:30

How can you use Storytelling to Lead, especially with Limited Authority
Aman Bhatti , Director of Propositions, Sky
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16:00

Panel Session: The Always Evolving role of Product Marketing and what it takes to Succeed in PMM
Jesse Choo, Product Marketing Manager, Webfleet Solutions
Eleanor Sharman, Product Marketing Manager, Voxbone
Mia Mohamed, Head of Product Marketing, Trustology
Adam Weigand, Senior Product Marketing Manager, Uber
Kristian Carter, Product Marketing Manager, Procore Technologies
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17:00

Networking Drinks
Day 2

09:00

The Strategic role of PMM in creating a Customer Centric Culture
John Clark, Global Head of Product and Portfolio Marketing, HERE Technologies
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09:30

Selling to Developers
Louis Debatte-Monroy, Head of Product Marketing - Enterprise & Developers, TomTom
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10:00

Going from Product to Portfolio
Julia Hurwitz, Senior Director Product Marketing, Diligent
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10:30

Coffee Break

11:00

Go from Vanity to Sanity Metrics
Suyog Deshpande, Head of Product Marketing, Amplitude
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11:30

Product Marketing for Younger Audiences: Navigating the Landscape of Trust & Security
Aashima Praveen, Senior Product Marketing Manager, Revolut
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12:00

Fireside Chat: How to Build Strong Value Propositions
Ivo De Mas, Head of Product Marketing, Booking.com
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12:30

Lunch Break

13:30

Presentation to be announced
Aurélie Genet, Senior Product Marketing Manager, Skyscanner
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14:00

Panel Session: Navigating the Changing Trends in Remote Working and Connectivity - How can Product Marketers best Adapt?
Tory Trombley, Product Marketing Manager, Facebook
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15:00

Coffee Break

15:30

Monitoring Users & Their Satisfaction: Why it's Key
Esther Lozano, Product Marketing Manager, Sematext
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16:00

Presentation to be announced
Camilla Boyer, Head of Marketing, re:infer
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