May 27-28, 2020
Amsterdam

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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08:30 - Main Stage

Chair Person Opening Remarks
Raechel Lambert, Partner & Product Marketer, Olivine Marketing
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08:45 - Main Stage

Zero to 1.0: leading marketing for a developer product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:15 - Main Stage

Product Marketing For Innovation - How Facebook's AR/VR PMM Team Positions Products for the Future
Meaghan Fitzgerald, Head of Product Marketing, AR/VR Content, Facebook
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09:45 - Main Stage

From Series A to IPO: Successful Product Marketing at Companies of Every Stage
Francis Larkin, VP Product Marketing, InVision
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10:15 - Main Stage

The Enablement Imperative
Robert Wahbe, CEO, Highspot
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10:45

Coffee Break

11:15 - Stage One

How to become a Product Marketing Scientist
Elizabeth Brigham, Head of Product Marketing, Software, Morningstar Inc
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11:15 - Stage Two

Chairperson Introduction
Ryan Goldman, VP of Product Marketing, Pendo
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11:20 - Stage Two

Presentation to be announced
Jim Walker, VP of Product Marketing, Cockroach Labs
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11:20 - Stage Three

Product Marketing for 2-sided Marketplaces
Ashwin Somakumar, Head of Product Marketing, OpenTable
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11:15 - Sales Enablement

Using buyer and seller personas to empower your sales team
Sridhar Karnam, Senior Director, Product Marketing, Sumo Logic
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11:50 - Stage One

How to nail product positioning when your company needs a refresh
Matt Allen, VP, Corporate & Product Marketing, MarkLogic
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11:50 - Stage Two

Data-Driven Story Telling That Actually Resonates (Really!)
Eugenia Alfonzo, Product Marketing Manager, Trello
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11:50 - Stage Three

The Challenges of Launching a new Blockchain Application
Michael Richter, Director Product Marketing, Oracle
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11:50 - Sales Enablement

Iterate to perfection
Katie MacDonald, Head of Strategic Enablement Initiatives, Optimizely
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12:25 - Stage One

Panel Session: Go-to-market best practices & strategies
Locke Truong, Head of Global Product Marketing, Ingram Micro
Mona Li, Product Marketing, Facebook
Donna Quinlan, Product Marketing Manager, Box
Sean Ivester, Senior Product Marketing Manager, Ripple
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12:25 - Stage Two

Simple Strategies to Cut Through the Noise and Engage a Distracted Sales Force with Consistency
Anthony Larkin, Director of Product Marketing, Akamai
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12:25 - Stage Three

What's in a name? Adding method to the madness
Alexander Chahin, Head of Core Rider Product Marketing, Lyft
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12:25 - Sales Enablement

Scaling Sales Enablement: A Product Marketing Perspective
Sapphire Reels, Product Marketing Manager, Pluralsight
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12:55

Lunch Break

13:55 - Stage One

The Highs and Lows of Product Marketing
Thaise Skogstad, Director of Product Marketing, Anaconda Inc
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13:55 - Stage Two

Aligning Your Company's Product Marketing Department with the Rest of Your Company
Jeff Hardison, Head of Product Marketing, Clearbit
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13:55 - Stage Three

Method Marketing: Immersing Yourself with your Target Audience
Sangita Sarkar, Director of Product Marketing, Zynga
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13:55 - Sales Enablement

Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays
Lisa Duncan, Director of Sales Enablement, Survey Monkey
Jean Huy, Head of Product Marketing, Cegid
Keegan Howlett, Enablement Lead, Shopify Plus
Roopal Shah, Vice President, Enablement, Salesforce
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14:30 - Stage One

Panel Session: The Evolving Role & Career Path of the PMM
Lindsay Strouse, Product Marketing Manager, Google
Mary Sheehan, Senior Director of Product Marketing, SocialChorus
Div Manickam, Director Portfolio Messaging (Product, Industry and Solutions), Dell Boomi
Robin Fontaine, Head of Product Marketing, Patreon
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14:30 - Stage Two

Insight to Installs: How Art.com leveraged customer insight to deliver stellar go-to-market results
Ali McCourt Turhal, Former Director, Brand & Product Marketing, Art.com
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14:30 - Stage Three

Go-To-Market Strategy to win in the market
Anand Akela, Product Marketing Leader, Nutanix
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14:30 - Sales Enablement

Conversations Not Content: How Sales Enablement Lost Its Way
Steve Mayernick, Head of Product Marketing, Guru
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15:00


15:30 - Stage One

Scaling a PMM team at a fast-growing startup
Diana Smith, Head of Product Marketing, Segment
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15:30 - Stage Two

PM vs. PMM - Where Do You Draw the Line?
Rene Kolga, Sr. Director of Product and Marketing, Nyotron
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15:30 - Stage Three

Product Launch (and Land): Success stories and learnings
Seiyonne Suriyakumar, Senior Product Marketing Manager, HelloSign
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15:30 - Sales Enablement

Sales Enablement as a Business within a Business
Brian Lambert, Senior Director Sales Enablement, Spectrum
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16:05 - Stage One

Turbocharge your growth with customer segmentation
Tamara Grominsky, Director of Product Marketing, Unbounce
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16:05 - Stage Two

Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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16:05 - Stage Three

Craft your metrics for a competitive program
Nikhil Dhingra, Director of Product Marketing, ServiceTitan
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16:05 - Sales Enablement

Building a Bridge between Product Marketing and Sales
Brenda Harris, Senior Global Sales Enablement Manager, Oracle
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16:40 - Stage One

Why Product Marketing should adopt OKRs now?
Rahul Agarwal, Product Marketing Manager, Dell Boomi
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16:40 - Stage Two

8 Tips for Effective Win-Loss Analysis
Spencer Dent, Founder, Clozd
Andrew Peterson, Co-founder, Clozd
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16:40 - Stage Three

Navigating Hyper-Growth: Lessons learned building, growing, and scaling PMM at Uber Eats.
Mike Polner, Global Head of Product Marketing, Uber Eats


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16:40 - Sales Enablement

Getting it right the first time - Managing the change through enablement
Kira Greer, Global Sales Enablement, Hired
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17:15 - Stage One

A Branded Approach to Growth Hacking
Cristiano Alburitel, Director of Product Marketing, Warner Brothers Games
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17:15 - Stage Two

Disruptive go-to-market strategies for exponential growth
Pallavi Vanacharla, Head of Product Marketing, IoT, Twilio
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17:15 - Stage Three

Presentation details coming soon
Ali Wiezbowski, Head of Driver Engagement Product Marketing, Uber
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17:45 - Stage One

PMA Awards Ceremony
Product Marketing Alliance,
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18:00

Networking Drinks
Previous Agenda- Day two

08:30 - Main Stage

Chairperson Opening Remarks
Dave Daniels, VP of Customer Success, Pragmatic Institute
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08:45 - Main Stage

Built to Scale: 6 Lessons from Leading the PMM Function at Uber
Laura Jones, Global Head of Product Marketing, Uber
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09:15 - Main Stage

From Zero to Something: Bootstrapping Product Marketing
Aneel Lakhani, Interim VP Marketing, Freelance
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09:45 - Main Stage

Product Led Growth: The Rise of the User
Kyle Poyar, VP, Market Strategy, OpenView Venture Partners
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10:15 - Main Stage

Product Launches at Salesforce
Chris O'Hara, VP Product Marketing, Salesforce
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10:45

Coffee Break

11:15 - Stage One

The Pricing and Packaging Roadmap to Help Grow Revenue
Natalie Louie, , Impact Pricing
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11:15 - Stage Two

Charperson Operning Remarks
Peter Mullen, Vice President, Marketing, VXI Global Solutions
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11:20 - Stage Two

Driving "0 to 1" innovation as a product marketer
Angela Zhang, Product Marketing Lead, Gusto
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11:20 - Sales Enablement

Workshop: Building Executive Sponsorship for Effective Enablement
Stacey Wells Justice, Vice President, Sales Strategy & Enablement, Workfront
Nick Salas, Senior Manager Sales Enablement, Workfront
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11:55 - Stage One

Pay Attention to Awareness
Danny Spyra, Sr. Product Marketing Manager, Yahoo Finance
Aneri Shah, Product Marketing Manager, Facebook
Liz Gonzalez, Director of Product Marketing, Copper
Lisa Travnik, Director of Product Marketing, Vibes
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11:55 - Stage Two

How to become a strategic partner to your product and business teams in 90 days
Kerensa Hogan, Lead Product Marketing Manager, Twitter
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11:55 - Sales Enablement

Sales Enablement: The Ultimate Sales Psychologist
Jenn Haskell, Senior Director, Global Sales Enablement & Proposals, Monotype
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12:30 - Stage One

Panel Session: Important Considerations for Creativity and Innovation
Michael Richter, Director Product Marketing, Oracle
Elena Coley, Manager, Solutions Consultant, Google
Alycia Anderson, VP of Sales/ Motivational Speaker, Knock
Sritej Velaga, Senior Member Technical Staff, Cloud Engineering, Oracle
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12:30 - Stage Two

Grass Root Product Marketing, Transition to Life Style Brand
Fardad Niknam, Sr. Director of Product Marketing, Yokohama Tire
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12:30 - Sales Enablement

Getting you to a win!
Jessica Nelson, Manager, Sales Development, Sphera
Erica Serna, Senior Manager Demand Generation, Sphera
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13:00

Lunch Break

14:00 - Stage One

Building a Product Marketing team from scratch
Vidhya Ravi, Head of Brand Marketing and Communications , Automattic
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14:00 - Stage Two

5 Product Marketing Tips to Help Your Startup Cross the Chasm
Hugh McFall, Product Marketing Manager, Samsara
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14:00 - Sales Enablement

Managing Employee Milestones and Moments that Matter Through a Digital Transformation
Bill Petersen, Director, Sales Training & Enablement, Everbridge
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14:35 - Stage One

If you're not using your product to accelerate growth, you're missing out on a gold mine
Travis Kaufman, VP of Product Growth, Gainsight
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14:35 - Stage Two

Establishing the Product Marketing Function
Dave Kim, Group PMM, Lyft
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14:35 - Sales Enablement

From Sales Enablement to Sales Performance - The Next Generation
Dickson Wong, Head of Global Sales Performance & Strategy, Segment
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15:10 - Stage One

B2B2C + B2C2B - Your New Formula For Success
Grace Kuo, Head of Product Marketing, Udemy
Julia Onken, Product Marketing Lead, Houseparty
Kristen Ribero, Head of Employer Marketing, Handshake
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15:10 - Stage Two

Moving from Features to What Customers Really Care About
Josh Gosliner, Director of Product Marketing, Juvo
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15:10 - Sales Enablement

Presentation details coming soon
Bruce Campbell, Director of Sales Enablement, Sage Intacct
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15:40

Coffee Break

16:10 - Stage One

Does Product Marketing deserve a new name?
Isabelle Dumont, VP of Marketing, Arceo.ai
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16:10 - Stage Two

Why PMMs Should Start Thinking Like CEOs
Christopher Hines, Head of Product Marketing, Zscaler
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16:10 - Sales Enablement

Presentation details coming soon
Cassandra Anderson, Director of Sales Enablement, Nextivia
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16:45 - Stage One

Learning from Startup Product Marketing at the Enterprise
Misha Rangel, Senior Product Marketing Manager, IBM
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16:45 - Stage Two

GTM Strategy - From 0 to 60 in 1 Quarter
Daniil Karp, Product Marketing Manager, Asana
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17:20 - Stage One

Everything I did and learned my first year at a startup
Maya Grossman, Strategic Adviser, Product Marketing, Google
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