May 26, 2021
Amsterdam

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Day 1
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09:00

Obviously Awesome
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:00

Getting Naked: Driving Global Product Adoption with Radical Transparency.
Tessa Pettman, Head of Product Marketing, TransferWise
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10:30

Coffee Break

11:00

Presentation to be announced
Vakis Rigas, Head of Product Marketing, Software, Typeform
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11:30

Data Crunching: How to Measure Impact of Product Marketing on User Engagement

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12:00

Expanding the Target Audience: Our Journey Launching a Feature for a New User Group
Corinna Maier, Product Marketing Manager, Phrase
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12:30

Lunch Break

13:30

Creating Disability Inclusion
Hannah Frankl, Product Marketing Manager, Google
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14:00

Why your Brand Lead will Love you, and what you can Learn from Brand.
Stuart Shingler, Director of Product Marketing and Demand Generation, Tink
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14:30

Presentation to be announced
Irshad Raihan, Director of Product Marketing, Red Hat
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15:00

Coffee Break

15:30

How can you use Storytelling to Lead, especially with Limited Authority
Aman Bhatti , Director of Propositions, Sky
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16:00

Panel Session: The Always Evolving role of Product Marketing and what it takes to Succeed in PMM
Jesse Choo, Product Marketing Manager, Webfleet Solutions
Eleanor Sharman, Product Marketing Manager, Voxbone
Mia Mohamed, Head of Product Marketing, Trustology
Adam Weigand, Senior Product Marketing Manager, Uber
Kristian Carter, Product Marketing Manager, Procore Technologies
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17:00

Networking Drinks
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