11 October 2023 16:15 - 17:00
Panel: Effective storytelling starts with your messaging and positioning
In this panel discussion, our lineup of experts will discuss how to strategically approach effective storytelling and why it is so important for all brands, large and small, B2B and B2C to prioritise.
The session will cover:
- Outlining tools and tips for effective storytelling
- How a strategic messaging and positioning approach can support strong storytelling
- The importance of telling effective product stories
- PMMs as translators for technical products
- Serving both your external and internal customer
- Adjusting for different personas
- How do you measure the success of your storytelling efforts?
& more.