December 1, 2020
MaRS Centre
Toronto

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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08:45

Chairperson Introduction
Dave Daniels, VP of Customer Success, Pragmatic Marketing
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09:00

How a product marketer gets a seat at the pricing table
Axel Kirstetter, VP of Product Marketing, Merrill Corporation
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09:30

Creating campaigns that engage members to take action on their health
Olivia Witte, Senior Director, Integrated Marketing Planning, Oscar Health
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10:00

One Definition of Product Marketing
Jim Walker, VP of Product Marketing, Cockroach Labs
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10:30

Coffee Break

11:00

Panel Session - Uniting growth and product marketing into a wholistic strategy
Jon Chang, Global Product Marketer, IBM Watson
Alexis Miller, Global Product Marketing Manager, Adobe
Sam Awezec, Senior Marketing Manager, Growth Team, Hubspot
Michael Ciancio, Product Marketing Manager, Vonage
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11:45

The Product Marketer's Influence on the Product Roadmap
Lindsay Boyajian, Product Marketing, Conductor
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12:15

Optimizing Marketing Automation to Create Personalized Journeys for Each Customer
Kelly O'Connell, Principal Product Manager, ActiveCampaign
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12:45

Lunch

13:45

Integrating chat technology into product marketing strategy
Caroline Klatt, Co-Founder & CEO, Headliner Labs
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14:15

Riding a hype wave. Enterprise go-to-market for AI-driven automation
Veronika Andreeva, Product Marketing Manager, WorkFusion
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14:45

0 to 1 product launches
Esther Porte, Product Marketing Manager, Uber
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15:15

Driving Customer Engagement Through Connected Sales and Marketing
Anantha Ramachandran, Senior Product Marketing Manager, Microsoft
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15:45

Coffee Break

16:15

Nailing Product Marketing amidst betas and split-tests
Sarah Rapp, Manager of Product Marketing, MeetUp
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16:45

Panel Session - Building Products with the Customer in Mind
Carlton Lockett, Director, Digital Product Marketing & Strategy, Essence Communications
Leticia Cheng, Senior Product Marketing Manager, , LinkedIn
Jaya Singhal, Marketing Analytics Manager, Tecovas
Gabriela Pereira, Founder, DIY MFA
Charleton Lamb, Senior Product Marketing Manager, Spotify
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17:30

Networking Drinks - Sponsored by the Product Marketing Alliance.

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