December 1, 2020
MaRS Centre
Toronto

Agenda

A day of groundbreaking keynotes, breakouts and panel discussions

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09:00

Positioning your products for growth
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:00

How can Product Marketers step up innovation by elevating diverse voices?
Monica Romaniuc, Product Marketing Manager, Hootsuite
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10:30

Coffee Break

11:00

Improving messaging to accelerate time-to-sale
Shideh Rahmanian, Senior Product Marketing Manager, AppDirect
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11:30

Delivering Operational Impact from the Product Marketing Role
Nikhil Naidu, Product Marketing Manager, Yotpo
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12:00

8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-Founder, Clozd
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12:30

Lunch

13:30

Presentation to be announced
Evelyn Watts, Head of Product Marketing, Ecommerce, Shopify
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14:00

Staying relevant when the market has changed, but your customers haven't
Christina DiAdamo, Director of Product Marketing, FreshBooks
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14:30

Building trust in an attention economy
Carrie Lysenko, COO, Zoocasa
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15:00

Coffee Break

15:30

Presentation to be announced
Christine Dupuis, VP Product, heyday
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16:00

Presentation to be announced
Gwendolyn Smith, Senior Manager, Product Marketing, Litera Microsystems
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16:30

Product promotion in the age of remote work: understanding and adapting to evolving customer needs
Eva Tang, Director of Product Marketing, Precision Nutrition
Imran Ahmed, Director of Product Marketing, ADP
Michael Crook, SVP, Product Marketing, Altus Group
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17:00

Presentation to be announced
Mark Mikhail, Product Marketing Manager, BlueCat
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17:30

Networking Drinks - Sponsored by the Product Marketing Alliance

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